Deskpro

Director of Growth Marketing

Deskpro

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • **Your Impact:**
  • Hands-on role where you’ll both strategize and execute.
  • Data-driven marketer focused on strategy and execution: conversion rates, pipeline attribution, and AI-powered growth.
  • Implement AI tools and automation to move faster, smarter, and continuously improve how we attract and convert buyers — from identifying intent, building campaigns, drafting ad copy, and enriching account data.
  • Own pipeline generation targets and work closely with sales to define and optimize lead scoring, qualification, and handoff processes.
  • Drive pipeline through SEO, AEO, paid media, ABM, community-driven content forums, content syndication, conversion optimization, and others.
  • Create and optimize lead gen and conversion paths for different customer segments and buyer personas.
  • Manage monthly digital advertising budget and allocate spend across channels to maximize ROI.
  • Automation expertise to build and manage nurture programs that align marketing and sales priorities.
  • Use data to understand what’s working, what’s not, and where to double down, ensuring every touchpoint contributes to measurable pipeline growth.

Requirements

  • **Competencies:**
  • 5+ years of managing growth marketing for B2B SaaS
  • Understanding of B2B buying cycles and purchase decision-making
  • Ability to strategize, implement, and demonstrate achieving pipeline and revenue targets through multichannel programs
  • AI-forward mindset – proven experience implementing and using AI across demand gen
  • Proactively explore new segments and signals to unlock growth opportunities
  • Capable of working in a fast-paced, cross-functional environment and easily adapting to change
  • Deep expertise in building and tracking campaigns in HubSpot and attributing results directly to the pipeline
  • Proven experience building ABM programs at scale
  • Strong experience with SEO best practices
  • Proficiency with analytics tools such as HubSpot, Google Analytics, Looker Studio, and others
  • Data-driven approach to campaign optimization and budget allocation
  • Strong communicator who can collaborate but doesn't need handholding.
Benefits
  • **Benefits:**
  • Competitive base salary + bonus
  • Equity participation
  • Unlimited vacation
  • 401k Plan
  • Comprehensive health benefits
  • Regular team events and social activities
  • Opportunity to make a significant impact in a growing company
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth marketingpipeline generationlead scoringconversion optimizationSEOABMcampaign trackingdata analysisautomationbudget allocation
Soft Skills
strategizingimplementationadaptabilitycollaborationcommunicationproactivitydata-driven decision makingcross-functional teamworkproblem-solvingfast-paced environment