deskbird

Director of Brand

deskbird

full-time

Posted on:

Location Type: Hybrid

Location: Berlin • Germany

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Job Level

Lead

About the role

  • Define and own global brand strategy including brand positioning, narrative, tone of voice, visual identity.
  • Develop brand initiatives that support pipeline generation, market awareness & category positioning.
  • Own strategy and execution for SEO / AEO, organic social, content distribution & PR.
  • Own all creative output including design, video, campaign assets & website visual identity.
  • Define and track brand awareness, organic pipeline contribution, content performance & engagement quality.

Requirements

  • 8–12+ years in brand, content, or marketing leadership roles (B2B SaaS preferred).
  • Proven experience building or scaling a brand in a growth-stage company.
  • Experience with SEO / content-led growth.
  • Strong understanding of how brand supports demand generation and revenue.
  • Experience managing creative and content teams.
  • Strategic thinker with strong storytelling ability.
  • Ability to connect brand to business outcomes (not just awareness).
  • Hands-on enough to guide execution, not just set direction.
  • Bonus: Experience in multi-region / international brand building.
  • Bonus: Background in both brand and performance environments.
Benefits
  • Annual company summit: Meet the whole team at our yearly summit in inspiring locations across Europe
  • Team “Bursts”: Unlimited opportunities to collaborate with your team in person.
  • Home office support: Financial contribution to set up a comfortable, productive home office.
  • Learning & development: Annual budget for coaching, certifications, and conferences.
  • Hub visit: Yearly sponsored trip to one of our hubs.
  • Generous annual leave: Plenty of time off to recharge.
  • Joy budget: Annual budget to spend on activities that spark joy, connection, and shared energy.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOAEOcontent distributionbrand strategybrand positioningvisual identitycampaign assetscontent performanceorganic pipeline contributionmarket awareness
Soft Skills
strategic thinkingstorytellingleadershipteam managementexecution guidanceinterpersonal skillscreative directionanalytical skillscommunicationadaptability