deskbird

Director of Product Marketing

deskbird

full-time

Posted on:

Location Type: Hybrid

Location: Berlin • Germany

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Job Level

Lead

About the role

  • Define ICP, Personas & Market Segmentation.
  • Own Messaging & Positioning.
  • Own Sales Messaging & Enablement Content.
  • Own SMB PLG Conversion (Website-Led Motion).
  • Own Customer Marketing & Expansion Strategy.
  • Partner with Demand Gen & Brand.
  • Drive Product Launches & GTM Strategy.
  • Own Market, Customer & Competitive Insights.

Requirements

  • 8–12+ years in Product Marketing in B2B SaaS.
  • Proven experience owning: Positioning and messaging, sales enablement & GTM strategy.
  • Experience with: PLG or self-serve motions (strong plus) & customer marketing / expansion.
  • Deep customer empathy and curiosity.
  • Strong strategic thinking and storytelling ability.
  • Ability to simplify complex products into clear value.
  • Strong cross-functional collaborator.
  • High ownership — accountable for business outcome.
  • Bonus Experience in multi-region GTM environments.
  • Experience with SMB + Mid-Market segmentation.
  • Familiarity with lifecycle marketing and funnel dynamics.
Benefits
  • Grow fast: Join Europe’s leading workplace management software company and accelerate your career development.
  • Annual company summit: Meet the whole team at our yearly summit in inspiring locations across Europe (check out the video from our last summit).
  • Team “Bursts”: Unlimited opportunities to collaborate with your team in person.
  • Home office support: Financial contribution to set up a comfortable, productive home office.
  • Learning & development: Annual budget for coaching, certifications, and conferences.
  • Hub visit: Yearly sponsored trip to one of our hubs.
  • Generous annual leave: Plenty of time off to recharge.
  • Joy budget: Annual budget to spend on activities that spark joy, connection, and shared energy.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Product MarketingB2B SaaSPositioningMessagingSales EnablementGTM StrategyPLGCustomer MarketingMarket SegmentationLifecycle Marketing
Soft Skills
Customer EmpathyStrategic ThinkingStorytellingCollaborationOwnershipAccountabilitySimplificationCuriosity