deskbird

Digital Marketing Lead

deskbird

full-time

Posted on:

Location Type: Hybrid

Location: Berlin • Germany

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Job Level

Senior

Tech Stack

SQL

About the role

  • Own end-to-end performance of: Paid search, paid social & retargeting programs.
  • Manage budgets, bidding strategies, and campaign structure.
  • Optimize for: Pipeline quality, CAC efficiency & cost per SQL / opportunity.
  • Design and implement lifecycle programs: Lead nurture, MQL → SQL acceleration, recycling & reactivation flows & segment-based nurture.
  • Ensure no lead is “lost” or left untouched.
  • Build structured email journeys and retargeting logic.
  • Own execution layer within CRM/marketing automation (e.g. HubSpot): Campaign setup, workflow automation, lead routing logic, segmentation and list management.
  • Own performance across: Click → lead → MQL → pipeline contribution.
  • Run ongoing experiments across: Campaigns, creative and messaging, landing pages & nurture sequences.
  • Partner closely with GTM Ops on Data & Attribution.

Requirements

  • 5–8+ years in B2B SaaS growth / performance / lifecycle marketing.
  • Deep hands-on expertise in: Paid search (must-have, expert level) & paid social (LinkedIn strongly preferred).
  • Proven experience building or scaling: Lifecycle programs, nurture flows & full-funnel digital systems.
  • Strong analytical mindset, understands funnel metrics, attribution, and ROI.
  • Hands-on operator, able to execute, not just strategize.
  • High ownership, accountable for pipeline, not just leads.
  • Curious and skeptical, tests, questions, iterates constantly.
  • Bonus: Experience in multi-region demand generation.
  • Bonus: Experience working closely with RevOps / GTM Ops.
  • Bonus: Familiarity with CRO and website optimization.
  • Bonus: Exposure to ABM or mid-market / enterprise funnel dynamics.
Benefits
  • Annual company summit: Meet the whole team at our yearly summit in inspiring locations across Europe (check out the video from our last summit).
  • Team “Bursts”: Unlimited opportunities to collaborate with your team in person.
  • Home office support: Financial contribution to set up a comfortable, productive home office.
  • Learning & development: Annual budget for coaching, certifications, and conferences.
  • Hub visit: Yearly sponsored trip to one of our hubs.
  • Generous annual leave: Plenty of time off to recharge.
  • Joy budget: Annual budget to spend on activities that spark joy, connection, and shared energy.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid searchpaid socialretargeting programslifecycle programslead nurtureMQL to SQL accelerationcampaign optimizationfunnel metricsattributionROI
Soft Skills
analytical mindsethigh ownershipaccountabilitycuriosityskepticismtestingiteratingexecutionstrategizingcollaboration