Deputy

Lead Product Marketing Manager

Deputy

full-time

Posted on:

Location Type: Hybrid

Location: Sydney • Australia

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Job Level

Senior

About the role

  • Lead go-to-market planning and execution for add on products across Australia, UK, and US — including positioning, messaging, expansion strategy, sales enablement, and customer comms.
  • Partner closely with Product to shape roadmap direction based on market insight, customer feedback, and business opportunity.
  • Translate complex product capabilities into clear, compelling narratives tailored to different audiences — from exec buyers to frontline users.
  • Identify and validate new product opportunities through customer interviews, research, and market analysis; build business cases to support prioritization.
  • Enable our customer-facing teams with effective sales tools, narratives, and objection-handling assets to drive adoption and conversion.
  • Own competitive intelligence and market insight for your product areas — identifying where Deputy wins, how we’re differentiated, and what we need to improve.
  • Act as the voice of the customer — sharing insights and feedback to help guide product decisions, marketing strategy, and broader company priorities.
  • Collaborate cross-functionally with design, lifecycle, content, sales, and success to align messaging and ensure a cohesive end-to-end experience.
  • Help uplevel PMM processes and best practices.

Requirements

  • 5–7 years of experience in product marketing or similar strategic GTM roles, preferably in B2B SaaS.
  • Experience leading go-to-market for high-impact product launches across multiple markets.
  • Demonstrated ability to turn customer insight into messaging, content, and campaigns that drive adoption and impact.
  • Strong business acumen and comfort working with data — including opportunity sizing, funnel metrics, and customer research.
  • Excellent storytelling and communication skills — able to craft compelling positioning and clearly articulate value to internal and external audiences.
  • Proven ability to influence cross-functional stakeholders and drive alignment in a matrixed organization.
  • Self-starter with strong prioritization and project management skills; able to manage multiple workstreams simultaneously.
  • Experience in HR, payroll, or workforce management tech is a plus, but not required.
Benefits
  • Enjoy a flexible remote-first work policy (with a work-from-home stipend to set you up for success!)
  • Own A piece of Deputy via our Employee Share Ownership Plan (ESOP)
  • Take paid parental leave to support you and your family
  • Stay protected with Group Salary Continuance Insurance
  • Access support through our Employee Assistance Program
  • Enjoy additional leave days — including  study assistance, celebration days and volunteering
  • Join our global working groups focused on collaboration, belonging and connection
  • Get creative at our annual Hackathons
  • Take advantage of our novated leasing for electric vehicles, internet reimbursement and more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
go-to-market planningproduct marketingmarket analysissales enablementcustomer researchdata analysisopportunity sizingfunnel metricsstorytellingproject management
Soft Skills
communication skillsinfluencealignmentprioritizationself-startercollaborationcustomer insightnarrative craftingstrategic thinkingcross-functional teamwork