DEPT®

SEO Marketing

• Support foundational initiatives including technical audits, keyword mapping, schema implementation, and website migrations.
• Execute App Store and Google Play Store optimizations, including keyword research for app metadata, creative asset coordination, and conversion rate testing.
• Assist in optimizing for generative search environments (AIO/GEO) through semantic analysis and synthetic query testing.
• Own the lifecycle of deliverables, ensuring timelines are met with precision and proactive communication.
• Manage deliverables from inception to completion, maintaining project plans and timelines with precision.
• Define upfront client SEO requirements and site changes to increase quality traffic, maximize site performance, and drive client value.
• Manage the development of deliverables and coordinate directly with internal teams.
• Actively participate in internal training sessions covering advanced ASO, technical SEO, and emerging AI tools.
• Stay ahead of the curve on Apple/Google algorithm updates and share actionable "flash reports" with the broader team.
• Assist in running "alpha/beta" tests for new strategies—whether it's a new schema type or an ASO creative experiment.
• Serve a key supporting role in client relationships, participating in client calls and assisting with consistent communication and follow-up.
• Provide consistent and well-structured follow-up on the status of SEO recommendations for clients.
• Assist in preparing materials for weekly meetings, performance reviews, and quarterly business reviews.
• Help build and interpret dashboards (GA4, GSC, App Store Connect, Looker Studio) that connect web and app performance to bottom-line business results.
• Perform ongoing/monthly analysis and reporting to identify further optimization opportunities for each client.
• Help connect SEO/GEO/ASO KPIs to business results, ensuring all reporting includes actionable insights and trend analysis.
• Go beyond the "what" to explain the "why," identifying trends that inform proactive strategy shifts.
• Monitor algorithm updates, industry news, and competitor activity to inform the team's proactive strategies.
• Uphold high standards of quality, accuracy, and detail across every deliverable.
• Conduct thorough QA on personal work, ensuring readiness for internal and external delivery.
• Support strategic efforts through data gathering and analysis for AI-driven projects, such as AIO / GEO audits, semantic similarity analyses, and synthetic query testing.
• Contribute to internal SEO thought leadership by sharing new tools and trends.

Associate, SEO Strategy