DEPT®

Influencer Lead

DEPT®

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Senior

About the role

  • Help define what “best-in-class” influencer work looks like at DEPT®, from briefing processes to creative formats and talent approach.
  • Drive the creative development of influencer-first ideas in response to client briefs, bringing strong cultural awareness and platform knowledge to the table.
  • Collaborate closely with Creative, Strategy, and Client Services teams to ensure influencer thinking is embedded early and meaningfully in our work.
  • Identify opportunities to elevate and evolve our influencer product across process, partnerships and tools.
  • Oversee campaign planning and delivery ensuring high standards in both creativity and execution, while maintaining a strong strategic lens throughout.
  • Guide the development of influencer approaches that ladder up to brand, comms, and cultural objectives ensuring creators are not just a fit aesthetically, but strategically.
  • Work closely with the team to match talent to campaign goals and creative direction, using audience insights, platform trends, and brand positioning to inform selection.
  • Contribute to the shaping of key messaging, creative narratives, and content formats that feel native to the creator’s style while delivering on client KPIs.
  • Act as a mentor and line manager to junior and mid-level team members, providing clear guidance, feedback, and growth opportunities.
  • Run team sessions and reviews to share learnings, creative inspiration, and improve quality of output across the board.
  • Contribute to onboarding and training of new joiners, ensuring consistency and cohesion across the influencer team.
  • Be an advocate for the influencer discipline internally, helping other departments understand how and when to plug us in.

Requirements

  • 5+ years’ experience working in influencer marketing, ideally across both creative and executional roles.
  • A passion for the creator economy and deep understanding of platforms like TikTok, Instagram, YouTube and emerging formats.
  • Experience working with global and culturally diverse talent from niche creators to celebrity partnerships.
  • Strong creative instincts and a sharp eye for what good influencer content looks like. Think content outside of the (unboxing).
  • Confident collaborator and communicator, able to work across teams and functions to bring ideas to life.
  • Natural mentor and people-first leader who enjoys coaching and supporting others.
  • Hands-on experience managing and delivering influencer campaigns at scale.
Benefits
  • A flexible, hybrid working policy (2 days from the office, depending on location).
  • An excellent salary based on experience and equal pay policies
  • Pension, free private healthcare, mental health support, and company sick pay scheme.
  • 26 days paid holiday (plus UK Bank Holidays).
  • Refreshments are provided in the office all week, as well as drinks at 4 pm on a Thursday.
  • Help getting you to work with a season ticket loan and cycle to work scheme.
  • Enhanced family friendly policies to support new parents.
  • Social and Cultural Events, plenty of opportunities to connect with colleagues through organised activities and celebrations.
  • Inspirational Talks, bringing the outside in with regular guest speakers and events.
  • Learning and Development, supporting your growth with continuous opportunities to learn and advance.
  • Buddy Programme: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®.
  • A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
  • Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
  • The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
  • Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
influencer marketingcampaign planningcreative developmentaudience insightscontent formatscreative narrativestalent matchingexecutional rolesKPI deliveryplatform knowledge
Soft Skills
collaborationcommunicationmentorshipleadershipcreative instinctsstrategic thinkingcoachingfeedbackteam managementcultural awareness