DEPT®

Senior Account Manager, Google App Campaigns

DEPT®

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $90,000 - $95,000 per year

Job Level

Senior

About the role

  • Maintaining an advanced understanding of primary paid media channels and how they fit within the funnel – to include Google Ads, Microsoft Ads, Apple Search Ads, etc.
  • Driving account strategy geared towards achieving or exceeding client efficiency and growth goals.
  • Developing and executing the appropriate account management monitoring and optimization techniques to drive performance toward client targets and budgets.
  • Quantifying and prioritizing initiatives that will have the greatest impact on account performance.
  • Driving the creation of client roadmaps, testing plans, reports/dashboards, and QBRs/FBRs to meet client needs.
  • Managing the performance of designated client portfolio to client performance goals and practicing good stewardship of client budgets.
  • Writing, reviewing and ensuring that agendas meet client needs for status calls and adhere to all important and upcoming management updates.
  • Effectively leading client calls, speaking to completed projects, performance, and planned initiatives/long-term optimization strategy.
  • Ensuring all account management efforts go through a QA process and are executed/delivered error-free.
  • Owning the relationship between DEPT® and dedicated platform reps (i.e. Google). Working with reps to identify and vet new opportunities while maintaining platform best practices, etc.
  • Owning the paid media strategic roadmap on all accounts and supporting the Account Lead to help in coordinating initiatives with growth teams for the holistic client roadmap.
  • Manage at least one direct report, working closely to develop this team member's skills while efficiently helping to move the accounts forward.

Requirements

  • 4+ years of paid search experience and comfortable with topics such as budgeting, bidding, and testing methodology
  • Experience across all Google networks - display network and search network, inclusive of app campaigns
  • Experience with a combination of these campaign types: UAC (universal app campaigns), ACi (app campaign install), Google app campaigns, GDN campaigns (Google Display Network), performance max, discovery campaigns
  • Experience with A/B testing
  • Proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients
  • Strong analytical and reporting skills and be proficient in Excel
  • Strong written and verbal communication skills
Benefits
  • Healthcare, Dental, and Vision coverage
  • 401K plan, plus matching
  • PTO
  • Paid Company Holidays
  • Parental Leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid searchGoogle AdsMicrosoft AdsApple Search AdsbudgetingbiddingA/B testinganalytical skillsreporting skillsExcel
Soft Skills
client managementcommunication skillsleadershipstrategic thinkingteam developmentperformance optimizationrelationship managementproblem-solvingpresentation skillsorganizational skills