Deployflow

Senior Paid Media Specialist

Deployflow

part-time

Posted on:

Location Type: Remote

Location: United Kingdom

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Job Level

Senior

Tech Stack

CloudSQL

About the role

  • Own the paid media strategy end-to-end for Deployflow
  • Create full channel plans that connect: LinkedIn Ads (demand capture + awareness + retargeting) Google Search Ads (high intent capture) Google Display / YouTube (selectively, when it makes sense) Email nurture (warming leads into meetings/opportunities)
  • Define our funnel structure
  • Decide the right motion: lead gen vs landing page conversion gated asset vs webinar vs case study vs “book a call” remarketing, sequencing, and qualification
  • Launch, manage and optimise campaigns weekly
  • Build full campaign structures: account layout targeting strategy bidding strategy creative and messaging variations conversion tracking and attribution alignment
  • Write high-performing, creative copy that speaks to our ICP
  • Brief designers clearly: creative directions hooks + angles testing plan iteration feedback based on data, not personal taste
  • Own measurement and reporting like a growth operator: conversion tracking attribution sanity checks dashboards pipeline reporting
  • Report monthly + quarterly: spend CPL, cost per MQL/SQL pipeline sourced / influenced what worked, what didn’t, and what changes next
  • Work closely with: Growth Marketing Manager (strategy alignment) SEO/content (offer + landing page support) Designers (creative production) Sales team (lead quality feedback loops)

Requirements

  • Proven experience running paid media for: DevOps, cloud services, genAI, software engineering services
  • Strong understanding of the UK market expected CPC ranges expected lead-to-meeting realities realistic ramp-up timelines
  • Confident operator in: LinkedIn Campaign Manager (including retargeting, matched audiences, conversion optimisation) Google Ads (Search + retargeting at minimum) Meta (nice-to-have)
  • Deep knowledge of: campaign structure keyword strategy + negative keywords ad testing frameworks audience strategy landing page conversion improvements
  • You think in: pipeline qualification CAC logic SQLs and meetings not just “leads”
  • You can write copy that: feels human, clear, grounded speaks to technical leadership sells outcomes without “bro marketing”
  • You can draft landing pages that convert (structure + content + CTA logic)
  • Strong ability to manage: conversion tracking GTM basics (or collaboration with whoever owns it) GA4 usage UTM hygiene and campaign naming conventions
  • You can: explain trade-offs clearly push back when something doesn’t make sense make decisions confidently keep stakeholders aligned without drama
Benefits
  • High trust and autonomy: we’ll hire you for ownership, not hand-holding
  • A company voice that’s human and confident (no corporate fluff)
  • Direct access to decision-makers, fast feedback loops
  • Smart team culture: high standards, low ego
  • Long-term partnership mindset
  • Occasional strategic get-togethers abroad
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid media strategycampaign structurekeyword strategyad testing frameworksconversion trackingcopywritinglanding page conversionaudience strategybidding strategyattribution
Soft Skills
communicationdecision makingstakeholder alignmentcreative directiondata-driven feedbackcopywriting clarityconfident operationproblem-solvingcollaborationreporting