Deployflow

Performance Marketing

• Own the paid media strategy end-to-end for Deployflow
• Create full channel plans that connect: LinkedIn Ads (demand capture + awareness + retargeting) Google Search Ads (high intent capture) Google Display / YouTube (selectively, when it makes sense) Email nurture (warming leads into meetings/opportunities)
• Define our funnel structure
• Decide the right motion: lead gen vs landing page conversion gated asset vs webinar vs case study vs “book a call” remarketing, sequencing, and qualification
• Launch, manage and optimise campaigns weekly
• Build full campaign structures: account layout targeting strategy bidding strategy creative and messaging variations conversion tracking and attribution alignment
• Write high-performing, creative copy that speaks to our ICP
• Brief designers clearly: creative directions hooks + angles testing plan iteration feedback based on data, not personal taste
• Own measurement and reporting like a growth operator: conversion tracking attribution sanity checks dashboards pipeline reporting
• Report monthly + quarterly: spend CPL, cost per MQL/SQL pipeline sourced / influenced what worked, what didn’t, and what changes next
• Work closely with: Growth Marketing Manager (strategy alignment) SEO/content (offer + landing page support) Designers (creative production) Sales team (lead quality feedback loops)

Senior Paid Media Specialist