
Vice President – Retail Media Monetization
dentsu Austria
full-time
Posted on:
Location Type: Office
Location: Mumbai • India
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Job Level
Tech Stack
About the role
- Build and scale commerce-driven media monetization across retail and e-commerce ecosystems
- Develop and implement Retail Media Network (RMN) monetization strategy for retail and e-commerce partners
- Build Go-To-Market decks, establish client outreach and achieve advertising revenue/inventory monetization targets
- Design and implement programmatic monetization models using SSPs, DSPs, and retail media platforms
- Build data monetization frameworks leveraging retailer first-party data
Requirements
- 10–14 years in digital media, commerce media, programmatic advertising, or retail media
- Experience with e-commerce platforms, retailers, or media agencies
- Strong knowledge of programmatic ecosystem (DSP, SSP, DMP/CDP)
- Hands-on experience with commerce media platforms and retail advertising tools
- Understanding of first-party data activation and audience segmentation
- Ability to build Retail Media Network (RMN) monetization models
- Experience designing commerce media strategies across shopper touchpoints
Benefits
- Professional development opportunities
- Flexible working hours
- Sustainability initiatives
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
programmatic advertisingdata monetizationaudience segmentationmonetization strategycommerce media strategiesRetail Media Network (RMN)programmatic ecosystemfirst-party data activationSSPDSP