dentsu Austria

VP, Integrated Media Planning – B2B

dentsu Austria

full-time

Posted on:

Location Type: Hybrid

Location: California • California • United States

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Salary

💰 $164,000 - $200,000 per year

Job Level

Lead

About the role

  • Serve as the lead in managing the agency-client relationship.
  • Direct the development of planning objectives and strategies that align with the client’s marketing objectives
  • Interpret research and provide insight and thought leadership that effectively translates brand marketing objectives into succinct media strategies
  • Research and implement new techniques and technologies that are relevant for clients’ media strategies
  • Oversee the analysis of program results and dialogue with client and internal team on informed strategic implications
  • Actively provide and discuss industry information on media, markets and related dynamics
  • Build and maintain relationships with media community; continue to develop partners and higher relationships for exchange of ideas
  • Effectively contributes client “case studies” to national organization
  • Identify and secure relationships with key senior clients to deepen agency relationship
  • Accurately represent the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client
  • Actively represent dentsu media within industry (attending industry functions, joining local market committees), where applicable
  • Demonstrate a deep knowledge of client brands, brands equity, consumer definition and motivations
  • Initiate long-term projects for team that will contribute to greater agency revenue and/or employee learning and growth paths
  • Establish and maintain communications process with clients and agency service teams for each piece of business within the team
  • Direct the development of client presentations and other important communication, communication that is clear, compelling and persuasive
  • Lead client presentations where applicable and serve as a coach/example for team leads and supervisors to lead as well.
  • Move audience to desired action through clear and persuasive delivery of information

Requirements

  • Bachelor’s degree in marketing or related field
  • 12 + years of media planning experience, which include progressive client management experience
  • Hands on knowledge for programmatic, search, social, mobile and media technology solutions
  • Deep understanding of digital media; understanding of traditional media as well.
  • Deep understanding of how analytics can inform media plans
  • In-depth experience with B2B planning and media planning/execution
  • Extensive understanding and knowledge of media, business analytics methodologies, partners and frameworks
  • Extensive project and process management experience with large clients and high volume of activity
  • Ability to translate business problems into actionable media and non-media solutions for digital capability
  • Deep knowledge and experience with multiple communication channels and their role in brand marketing
  • Proven ability to think strategically, with a balanced analytical and creative approach, and the ability to teach others to think strategically
  • Ability to generate big ideas with strong motivational skills that can apply to all staff levels
  • Proven leadership ability – experience managing multiple groups of planners, supervisors and directors.
  • Skilled leader of process and output that takes the client outside their comfort zone
  • Collaborative and able to successfully bring people from different disciplines, internal and external, together to achieve desired outcomes
  • Current knowledge of trends and innovations in media
Benefits
  • Medical, vision, and dental insurance
  • Life insurance
  • Short-term and long-term disability insurance
  • 401k
  • Flexible paid time off
  • At least 15 paid holidays per year
  • Paid sick and safe leave
  • Paid parental leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
media planningprogrammatic solutionssearch solutionssocial media solutionsmobile media solutionsdigital mediatraditional mediabusiness analytics methodologiesB2B planningmedia execution
Soft Skills
client managementstrategic thinkinganalytical skillscreative approachleadershipcollaborationcommunicationpersuasive deliveryrelationship buildingcoaching
Certifications
Bachelor’s degree in marketing