dentsu Austria

Group Director – Monetization, Consulting

dentsu Austria

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $136,000 - $219,650 per year

Job Level

Lead

About the role

  • Lead non-endemic monetization strategy and go-to-market planning for RMNs, including pricing, packaging, and partner enablement.
  • Develop and operationalize a repeatable consulting model for non-endemic advertisers, including frameworks for opportunity sizing, audience development & targeting, measurement, and creative strategy.
  • Manage daily client relationships for assigned RMN accounts, ensuring alignment with client objectives and industry standards.
  • Drive new business development and expansion opportunities, with a strong emphasis on non-endemic advertiser acquisition and retention.
  • Oversee campaign lifecycle execution, including media planning, audience strategy, creative development, and measurement.
  • Manage cross-functional teams across analytics, media, creative, and technology to ensure seamless delivery.
  • Develop and refine operational models, staffing plans, and enablement tools to support RMN scale.
  • Guide closed-loop reporting frameworks and KPI development for RMN campaigns.
  • Ensure data monetization strategies are embedded across RMN offerings.
  • Lead audience development initiatives, including segmentation, onboarding, and personalization.

Requirements

  • 10+ years of experience in media strategy, retail media, or digital advertising
  • Experience leading RMN or media network initiatives at scale
  • Extensive experience with non-endemic advertising, including strategy, targeting, and measurement
  • Expertise in building scalable consulting models and operational frameworks
  • Strong understanding of audience analytics, data visualization, and campaign performance reporting
  • Experience with media platforms (e.g., DV360, Meta, Criteo), clean rooms (e.g., LiveRamp), and retail data ecosystems
  • Strong communication and leadership skills, with ability to influence senior stakeholders and cross-functional teams.
Benefits
  • Medical, vision, and dental insurance
  • Life insurance
  • Short-term and long-term disability insurance
  • 401k
  • Flexible paid time off
  • At least 15 paid holidays per year
  • Paid sick and safe leave
  • Paid parental leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
media strategyretail mediadigital advertisingnon-endemic advertisingaudience analyticsdata visualizationcampaign performance reportingconsulting modelsoperational frameworksKPI development
Soft Skills
communicationleadershipinfluencecross-functional collaboration