dentsu Austria

Associate Director, Digital Media Planning, Paid Search

dentsu Austria

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $68,000 - $110,000 per year

Job Level

Senior

About the role

  • Be a marketing partner and expert on clients’ business; lead day-to-day client business and agency efforts
  • Responsible for media planning knowledge for digital and traditional channels, particularly paid search
  • Set account management tone, focus on client objectives, deliver resources while maintaining profitability
  • Ensure media plans come to life with flawless execution
  • Accountable for media plan output timeliness, accuracy, and overall excellence
  • Utilize resources (syndicated, proprietary, analyst data) to guide client’s marketing goals
  • Work closely with activation leads to ensure flawless execution across local and regional media campaigns
  • Use data for storytelling; familiar with media analytics and MMM models
  • Build & maintain trusting, collaborative client relationships
  • Represent client point of view when reviewing work, leverage perspective when providing feedback and presenting
  • Analyze root causes of problems and develop ways to rectify

Requirements

  • 6+ years of integrated media planning experience, particularly within paid search
  • Experience in developing & executing tactical campaigns for both traditional & digital channels
  • Understanding of key research sources
  • Knowledge of current trends and innovations in media and culture
  • Working knowledge of Insights tools such as Lumina, MRI and Simmons and competitive tools like Nielsen Ad Intel and/or Kantar Stradegy
  • Experience with MediaTools and buying platforms such as DDS, MediaOcean, HudsonMX
  • Solid understanding of DCM, and other digital media related tools (comScore, eMarketer, Forrester…)