Paid Media Manager
WISEcode
Associate Director, Digital Media Planning, Paid Search
dentsu Austria
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $68,000 - $110,000 per year
Job Level
Senior
About the role
- Be a marketing partner and expert on clients’ business; lead day-to-day client business and agency efforts
- Responsible for media planning knowledge for digital and traditional channels, particularly paid search
- Set account management tone, focus on client objectives, deliver resources while maintaining profitability
- Ensure media plans come to life with flawless execution
- Accountable for media plan output timeliness, accuracy, and overall excellence
- Utilize resources (syndicated, proprietary, analyst data) to guide client’s marketing goals
- Work closely with activation leads to ensure flawless execution across local and regional media campaigns
- Use data for storytelling; familiar with media analytics and MMM models
- Build & maintain trusting, collaborative client relationships
- Represent client point of view when reviewing work, leverage perspective when providing feedback and presenting
- Analyze root causes of problems and develop ways to rectify
Requirements
- 6+ years of integrated media planning experience, particularly within paid search
- Experience in developing & executing tactical campaigns for both traditional & digital channels
- Understanding of key research sources
- Knowledge of current trends and innovations in media and culture
- Working knowledge of Insights tools such as Lumina, MRI and Simmons and competitive tools like Nielsen Ad Intel and/or Kantar Stradegy
- Experience with MediaTools and buying platforms such as DDS, MediaOcean, HudsonMX
- Solid understanding of DCM, and other digital media related tools (comScore, eMarketer, Forrester…)
