Dengo Chocolates

Analyst

• Coordinate the brand's category and product strategy, monitoring monthly results of categories and product launches to achieve established sales targets, seeking growth and market share for each category and new opportunities.
• Monitor and evaluate competitors' activities, including pricing, promotions, initiatives, and campaigns, to identify short-, medium-, and long-term opportunities.
• Establish pricing for new products and adjust positioning through analysis of internal costs and competitor activity, aiming to improve product gross margin and market positioning.
• Prepare briefs for the development of new products/consumables by producing documents with market information to guide the Research & Development team during the product creation process.
• Define promotional strategies in collaboration with internal teams and the commercial department, using price projections to clear remaining inventory from campaigns or one-off actions.
• Register new products in collaboration with the IT team to ensure correct product categorization in the system.

Senior Category and New Products Analyst