Explore more
About the role
- Plan and execute brand and product campaigns across owned and earned channels in line with the brand strategy and annual communications plan.
- Ensure consistent application of the CVI, message house, and brand guidelines across all brand touchpoints.
- Lead localization and execution of global brand and product campaigns for the local market.
- Own the organic social media strategy and content plan, in collaboration with the Content Specialist.
- Ensure organic social content supports brand objectives, campaigns, and key narratives while maintaining consistency in tone, visuals, and messaging.
- Govern organic social execution, including content prioritization, approvals, and quality control.
- Own the planning and execution of clinic brand and campaign collateral (e.g., POS, signage, educational materials, in-store activations).
- Ensure in-clinic materials are on-brand, current, and aligned with campaign priorities and customer experience standards.
- Manage brand and creative agencies to deliver campaign and content assets on time and to standard.
- Execute planned brand media initiatives ensuring all campaign elements are aligned to meet and/or exceed overall brand strategy.
Requirements
- University degree in Marketing, Business or Communications (MBA an asset)
- 5+ years’ experience in brand management
- Experience developing and executing integrated marketing plans across multiple channels
- Experience working with external agencies and cross-functional teams.
- Experience supervising or leading direct reports
- Proficiency in Microsoft 365; experience with Asana or similar tools an asset.
Benefits
- Equal Opportunity Employer
- Commitment to Diversity and Inclusion
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
brand managementintegrated marketing planscampaign executioncontent strategylocalizationquality controlcontent prioritizationcustomer experience standards
Soft Skills
leadershipcollaborationcommunicationproject management
Certifications
MBA