Director of National Sales
Demant
full-time
Posted on:
Location Type: Office
Location: Toronto • Canada
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Job Level
About the role
- Lead national sales management for Oticon and Bernafon hearing aid brands, driving unit volume, revenue growth, and market performance.
- Translate national sales strategy into actionable regional execution plans.
- Provide direct leadership to Regional Sales Managers across East, West, and Quebec.
- Establish clear performance expectations, objectives, and accountability for all regional sales teams.
- Build and sustain a high-performance sales culture focused on customer value, accountability, and results.
- Proactively identify and undertake additional tasks as needed to support team and business objectives.
- Serve as national sales lead for product launches, including readiness, messaging, and unit forecasting.
- Drive adoption and execution of loyalty programs and promotions.
- Ensure consistent communication and delivery of brand strategy and sales messaging across all regions.
- Act as a key business partner with Marketing to support campaigns, product launches, sales enablement, and events.
- Partner with Professional Services and Customer Service to support strong customer experience and execution.
- Coordinate with Diagnostics to support integrated customer solutions.
- Collaborate with Strategic Accounts to align regional and national priorities.
- Work closely with Finance to manage loan and financing programs and support accounts receivable (A/R).
- Support tenders and RFPs in partnership with Strategic Accounts and Finance teams.
- Support P&L objectives through disciplined execution, forecasting accuracy, and cost awareness.
- Manage and coordinate loan and financing programs aligned with national sales objectives.
- Approve discounts within defined authority and governance frameworks.
- Develop top-down unit budgets and manage unit volume and mix projections for production planning.
- Monitor national and regional performance and implement corrective actions where required.
- Lead national sales training initiatives and continuous capability development.
- Coach and develop Regional Managers through regular performance reviews and field engagement.
- Participate in Denmark customer trips and other brand engagement initiatives.
Requirements
- Proven experience in national or regional sales leadership
- Proven experience within the hearing aid or healthcare industry is a strong asset.
- Demonstrated success leading sales teams and driving unit and revenue growth is required.
- Experience supporting product launches and managing multi-brand portfolios.
- Strong leadership, coaching, and people management skills.
- Excellent communication and presentation abilities.
- Strong organizational, analytical, and forecasting capabilities.
- Ability to influence across functions and regions.
- High attention to detail and execution discipline.
- Willingness and ability to travel nationally (75–80%).
Benefits
- Competitive salary and annual merit increases
- Flexible work arrangements
- Comprehensive benefits; including medical, dental, paramedical, vision, Employee Assistance Program
- Fitness/Exercise spending account
- Group RRSP and company match
- Paid vacation, and paid personal days
- Dynamic work atmosphere
- Career development programs and opportunities
- Social events and thriving culture
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
sales managementunit volume growthrevenue growthmarket performanceproduct launchesforecastingbudget managementP&L managementsales trainingperformance reviews
Soft Skills
leadershipcoachingpeople managementcommunicationpresentationorganizational skillsanalytical skillsattention to detailexecution disciplineinfluencing