DemandTec

Product Marketing Specialist

DemandTec

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • We’re hiring a Product Marketing Specialist to help define how DemandTec brings its solutions to market.
  • This role sits at the intersection of product, marketing, and sales, and is responsible for translating complex capabilities into clear, compelling messaging that resonates with enterprise buyers.
  • You will play a key role in shaping how we position our platform, support go-to-market initiatives, and enable our sales teams, with a focus on solutions that serve consumer goods companies and their collaboration with retailers.
  • This is a highly visible role for someone who enjoys turning complexity into clarity and wants to directly impact how a product is understood, sold, and adopted.

Requirements

  • Positioning & Messaging
  • Develop clear, differentiated messaging that communicates the value of DemandTec’s platform to target buyers.
  • Translate product capabilities into compelling value propositions for enterprise audiences
  • Develop messaging frameworks aligned to key buyer needs, use cases, and market trends
  • Ensure consistency of messaging across campaigns, website, and sales materials
  • Continuously refine messaging based on market feedback and performance
  • Go-to-Market & Product Launches
  • Support the planning and execution of go-to-market initiatives and product launches.
  • Partner with Product and Marketing to define positioning and rollout strategies
  • Develop launch materials including product briefs, messaging, and supporting content
  • Coordinate cross-functional alignment across Product, Sales, and Marketing
  • Help establish repeatable processes for bringing new capabilities to market
  • Sales Enablement
  • Equip Sales and Customer teams with the tools and narratives needed to effectively position the product.
  • Create sales enablement materials such as decks, one-pagers, and use case narratives
  • Develop persona-based messaging for different buyer roles
  • Support demo storytelling and product narratives
  • Gather feedback from Sales to refine positioning and improve effectiveness
  • Market & Customer Insights
  • Build a strong understanding of the market, buyers, and competitive landscape.
  • Conduct research on target industries, buyer needs, and workflows
  • Support development and refinement of Ideal Customer Profiles (ICP)
  • Analyze competitive positioning and messaging
  • Translate insights into actionable recommendations for go-to-market strategy
  • Campaign & Content Collaboration
  • Partner with Demand Generation and Content teams to strengthen campaign effectiveness.
  • Provide messaging, use cases, and proof points for campaigns
  • Support development of thought leadership and product-driven content
  • Ensure alignment between product positioning and campaign execution
  • Website & Product Content
  • Own product-related content across key digital touchpoints.
  • Develop and maintain product and solution pages on the website
  • Ensure alignment with evolving messaging and campaigns
  • Support development of landing pages and product-focused content
  • Continuously optimize content based on performance and feedback
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
positioningmessaginggo-to-market strategyproduct launchessales enablementmarket researchcompetitive analysiscontent developmentcampaign executioncustomer insights
Soft Skills
communicationcollaborationanalytical thinkingcreativityadaptabilityproblem-solvingstrategic thinkingattention to detailfeedback incorporationcross-functional coordination