Product Marketing Manager, Sales Product
Demandbase
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $122,000 - $184,000 per year
About the role
- Develop and refine differentiated product messaging and positioning tailored to sales personas, especially SDRs and AEs.
- Lead GTM strategy and execution for enhancements or releases within the Sales Intelligence product.
- Create compelling sales collateral, pitch decks, competitive battlecards, and customer-facing assets that speak directly to the needs and workflows of sales teams.
- Partner with sales and product teams to identify and promote high-impact use cases—particularly for SDR workflows—to drive awareness, adoption, and retention.
- Conduct interviews, win/loss analyses, and competitive research to uncover trends, validate value propositions, and inform strategy.
- Collaborate closely with Product, Sales, Customer Success, and Enablement teams to ensure tight coordination from product development through to revenue impact.
Requirements
- 3-5 years of Product Marketing Manager experience in B2B tech organizations
- Proven success in messaging and GTM strategies for sales teams (SDRs, AEs, AMs, CS)
- Experience working with product and sales teams to translate features into value
- Ability to lead product launches, sales enablement, and persona campaigns
- Excellent written and verbal communication with storytelling skills
- Data-driven and action-oriented
- Bachelor's degree in marketing, business, or related field
Benefits
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Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product messagingGTM strategysales collateral creationcompetitive researchwin/loss analysissales enablementpersona campaignsdata-driven decision making
Soft Skills
communicationstorytellingcollaborationleadershiporganizational skills
Certifications
Bachelor's degree in marketingBachelor's degree in business