Deel

Marketing Science Lead – Growth

Deel

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

Tech Stack

GoSQL

About the role

  • Design and lead a high-velocity A/B and multivariate testing roadmap across channels, campaign types, ad creatives and audience segments.
  • Provide data-backed briefs that tell Channel Managers exactly where to pivot spend based on test winners.
  • Go beyond standard reporting to "mine" data for untapped growth levers. Identify patterns that haven't been scaled and propose the business case for expansion.
  • Stay at the bleeding edge of ad platform capabilities (Google, Meta, LinkedIn). Experiment with "alpha/beta" features to ensure our stack is consistently ahead of industry benchmarks.
  • Continuously refine our multi-touch attribution (MTA) and Media Mix Modeling (MMM) models to measure the incremental impact of non-linear B2B buyer journeys.
  • Partner with Analytics Engineering to build clean, scalable data models in Snowflake (via dbt) that specifically track experiment lift and incrementalities, and present their performance metrics in dashboard.

Requirements

  • 5+ years in a Data Analytics or Growth Marketing role, ideally within a high-spend B2B environment.
  • Proficiency in SQL, Looker, Snowflake or comparable stack.
  • Deep understanding of experimentation methodology, sample size calculation, p-values and confidence intervals.
  • Familiarity with the B2B sales funnel
  • A "growth mindset" - curious and eager to learn
Benefits
  • Stock grant opportunities dependent on your role, employment status and location
  • Additional perks and benefits based on your employment status and country
  • The flexibility of remote work, including optional WeWork access
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
A/B testingmultivariate testingdata analysisSQLLookerSnowflakeexperiment lift measurementmulti-touch attributionMedia Mix Modelingsample size calculation
Soft Skills
growth mindsetcuriosityeagerness to learn