Deel

Content Marketing Manager

Deel

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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About the role

  • Conduct keyword, trend, and content gap research in partnership with the Growth team to identify high-impact content opportunities
  • Own the content calendar end to end, planning, prioritizing, and maintaining a consistent publishing cadence
  • Produce and oversee high-quality cornerstone and enablement content, including blog posts, e-books, guides, infographics, white papers, courses, case studies, and other long-form assets
  • Write and optimize landing page and email copy to support integrated content marketing campaigns
  • Contribute to the development and execution of content strategies that increase brand awareness, engagement, and conversions, proactively recommending new formats, topics, and distribution approaches
  • Collaborate closely with internal and external stakeholders to ensure content aligns with business objectives, product priorities, and cross-functional needs
  • Manage external contributors and freelancers, owning content planning, briefing, review cycles, and publication
  • Partner with social, paid, communications, lifecycle, and other teams to ensure effective content distribution and amplification
  • Create audience-centric content tailored to multiple personas and stages of the buyer’s journey across the product suite, operating independently with minimal guidance
  • Track, analyze, and optimize content performance across traffic, engagement, and conversion metrics, using insights to continuously improve results

Requirements

  • Ability to write engaging and compelling content
  • Good understanding of SEO and AEO principles, and the ability to make informed content ideas
  • Minimum of 3 years in content creation roles within a B2B environment, preferably focusing on product-led content
  • Comfortable writing about payroll, compliance, legal, HR, or similar topics
  • Ability to thrive in a fast-paced environment, collaborating with multiple stakeholders across the department
  • Demonstrated success (through metrics) in creating engaging, quality content that drives conversions and contributes to pipeline growth
  • Experience working in HR or Fintech companies is a plus
  • Previous experience in coordinating content creation through external contributors
  • Successful experience working in a remote and distributed team
  • Native or near-native English speaker
  • Additional languages are a plus
Benefits
  • Stock grant opportunities dependent on your role, employment status and location
  • Additional perks and benefits based on your employment status and country
  • The flexibility of remote work, including optional WeWork access
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content creationSEOAEOcontent strategycopywritingcontent optimizationcontent performance analysisB2B contentengagement metricsconversion metrics
Soft Skills
collaborationcommunicationtime managementadaptabilityindependencestakeholder managementcreativityproblem-solvingattention to detailwriting skills