Deel

Senior Product Marketing Manager

Deel

full-time

Posted on:

Location Type: Remote

Location: Anywhere in Europe

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Job Level

Senior

About the role

  • Define and drive the long-term product marketing strategy for the Deel IT portfolio, aligning product direction, customer needs, and business priorities.
  • Set clear focus and prioritization across initiatives to ensure momentum and impact.
  • Translate product strategy into a clear GTM roadmap with strong sequencing and ownership.
  • Own the end-to-end narrative for Deel IT, from high-level positioning to detailed product and feature messaging.
  • Define, validate, and evolve messaging that clearly differentiates Deel in the IT market and resonates with buyers, users, and internal teams.
  • Ensure consistent, high-quality messaging across website, campaigns, launches, and sales materials.
  • Lead GTM strategy and execution for launches, iterations, and expansions.
  • Define target audiences, use cases, value propositions, and launch plans across channels.
  • Partner closely with Product, Demand Gen, and Brand to ensure launches reach the right audience with the right message at the right time.
  • Equip Sales and Customer Success teams with clear, consistent, and actionable enablement, including sales narratives, pitch decks, one-pagers, demos, and proof points.
  • Ensure teams deeply understand who the product is for, why it matters, and how to sell, implement, and expand it confidently.
  • Continuously improve enablement based on feedback from the field.
  • Drive adoption and expansion by partnering with Demand Gen and Lifecycle teams on targeted programs, experiments, and cross-sell plays.
  • Activate existing customers through GTM motions tied to real customer needs and usage moments.
  • Influence onboarding, in-app messaging, and lifecycle campaigns to increase product usage and stickiness.
  • Run a regular performance loop with Demand Gen to review results and refine messaging, offers, targeting, and GTM plays.
  • Use quantitative data and qualitative insights to continuously improve conversion, adoption, and revenue impact.
  • Bring structured feedback from the field back to Product to help inform roadmap decisions and prioritization.

Requirements

  • 7+ years of experience in Product Marketing within SaaS, ideally in the IT, hardware/software, or device management space.
  • Proven experience owning end-to-end go-to-market, including positioning, launches, enablement, and adoption.
  • Strong experience partnering closely with Product teams to help shape roadmaps, using customer insights, market signals, and GTM learnings to influence direction and priorities.
  • Ability to translate complex, technical products into clear, compelling stories for buyers, users, and internal teams.
  • Data-driven mindset, comfortable using metrics and qualitative feedback to guide decisions and optimization.
  • Excellent communication, storytelling, and stakeholder management skills.
  • Experience working in fast-paced, high-growth, and fully remote environments.
  • High ownership mentality, comfortable setting direction, driving alignment, and executing with speed.
Benefits
  • Stock grant opportunities dependent on your role, employment status and location
  • Additional perks and benefits based on your employment status and country
  • The flexibility of remote work, including optional WeWork access

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketinggo-to-market strategypositioningproduct messagingcustomer insightsdata analysismetrics optimizationenablementadoption strategiesSaaS
Soft skills
communicationstorytellingstakeholder managementhigh ownership mentalityalignmentexecution speedcollaborationfeedback incorporationstrategic thinkingadaptability