decircle

Marketing Lead

decircle

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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Job Level

Senior

About the role

  • Own positioning and messaging for the TITLES platform, tools, and artist models across all touchpoints (website, product, press, community) under a cohesive narrative.
  • Define who TITLES is for, why now, and the cultural shift it represents.
  • Develop and lead go-to-market strategies for new features, artist models, collaborations, and seasonal campaigns.
  • Explore, test, and scale new distribution channels to reach and retain creative communities.
  • Set creative briefs for campaigns and ensure execution aligns with TITLES’ high aesthetic and brand standards.
  • Establish shared rituals and workflows across product, engineering, community, and partnerships to align around user needs and market opportunities.
  • Recruit, manage, and grow a brand and product marketing team as the company scales.

Requirements

  • Deep understanding of building products for artists, creatives, and creative communities.
  • Proven track record identifying and cultivating cultural moments, partnerships, or narratives that elevate internet-native brands.
  • Strong ability to understand user sentiment using both qualitative insight and data-driven analysis.
  • Hands-on mindset with a willingness to execute strategies with high quality and attention to detail.
  • High level of empathy, strong customer-centric thinking, and the ability to anticipate user and market needs.
  • Comfortable operating in ambiguity and collaborating closely with leadership and cross-functional teams.
Benefits
  • Competitive compensation with equity
  • Medical, dental, and vision insurance.
  • Flexible time off.
  • Equipment and tools needed to succeed.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Soft Skills
creative thinkinguser sentiment analysiscustomer-centric thinkingattention to detailcollaborationleadershipteam managementstrategic executionadaptabilitycultural awareness