Marketing Promotions Specialist
Dealer Tire
full-time
Posted on:
Location Type: Hybrid
Location: Cleveland • Ohio • United States
Visit company websiteExplore more
Salary
💰 $61,200 - $72,000 per year
About the role
- Manage promotional content displayed on dealer selling tools such as DRSG, V6, and Online Tire Store
- Research and identify promotional offers and make recommendations on when and how these promotions will be rolled out.
- Identify carlines, regions, and dealers where the promotional content applies.
- Identify the products where promotional content applies and decide where promotional content can be combined or not combined.
- Manage the promotion detail and dates through promotion administration web portal.
- Develop disclaimers for promotional content.
- Manage the communication process to internal stakeholders regarding where and when content will be visible on selling tools.
- Ensure that content being displayed is timely and accurate.
- Lead and develop content for weekly promotion coordination meetings.
- Act as promotion subject matter expert to dealers, sales, and carline with regards to promo content displayed on selling tools.
- Lead execution of Supplier Consumer Rebates
- Work with Brand Manager, Supplier Relations Brand Manager to acquire national promotional consumer rebate details.
- Provide Brand Managers with exclusive promotional consumer rebate details.
- Develop consumer rebate disclaimers.
- Communicate promo details to regions, dealer groups and internal customers.
- Identify SKU’s and carlines impacted by the consumer rebate and recommend who should participate in the consumer rebate.
- Manage the communication and display of consumer rebates and promotion on the online tire store tiles.
- Manage the promotion claim tool including identifying promotional dates and grace period schedules.
- Identify potential conflicts with regards to the capabilities and limitations of the claim tool.
- Be the decision maker with regards to claim exceptions.
- Build and test promotions prior to the promotion period.
- Develop instructional material to support dealer understanding of the claim tool.
- Manage an accurate Summary Promotion Calendar and distribute via email weekly.
- Proactively coordinate with internal departments and brand managers on the creation of announcements and other assets used to communicate promotion details.
- Drive the communication process for promotional updates and announcements to all impacted internal customers in sales, marketing, pricing, accounting, and inventory management.
- Create lists to identify qualifying SKU/part number for promotions.
- Participate in Monthly Highlights meetings providing promotional details for stakeholders.
- Lead monthly promotional meeting with regards to goal-based promotions.
- Provide monthly promotion detail for KSS tool.
- Address various service requests from internal customers.
- Analyze and report on month end activities in support of Marketing areas.
Requirements
- Bachelor’s degree in marketing or equivalent experience
- Minimum 2-3 years marketing experience with previous project or program management experience preferred
- Ability to manage multiple projects in a fast-paced environment
- Strong written communication skills and ability to work in teams
Benefits
- paid time off
- medical
- dental
- vision
- 401k match (50% on the dollar up to 7% of employee contribution)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
promotion managementcontent managementproject managementconsumer rebate managementpromotional analysisSKU identificationpromotion calendar managementinstructional material developmentcommunication process managementdata reporting
Soft Skills
strong written communicationteam collaborationmulti-project managementorganizational skillsleadershipstakeholder communicationproblem-solvingdecision makingproactive coordinationanalytical thinking
Certifications
Bachelor’s degree in marketing