Senior Manager, Marketing Operations
DDN
full-time
Posted on:
Location Type: Remote
Location: United States
Visit company websiteExplore more
Job Level
Tech Stack
About the role
- Optimize marketing-to-sales funnel performance, ensuring seamless lead handoff and improved conversion rates.
- Enhance marketing analytics and attribution models to measure campaign ROI and drive data-backed decision-making.
- Partner with marketing, sales, and finance to ensure alignment on KPIs, pipeline forecasting, and revenue growth strategies.
- Manage marketing automation platforms (Pardot, Marketo, or HubSpot) and integrate with Salesforce to optimize campaign execution and lead management.
- Identify and implement automation and process improvements to scale revenue operations effectively.
- Develop and maintain SLAs between marketing and sales teams for lead response, qualification, and follow-up.
- Collaborate with marketing, SDRs, and sales leaders to ensure marketing-generated leads are effectively nurtured and converted.
- Improve data quality and segmentation for targeted marketing campaigns and account-based marketing (ABM) initiatives.
- Support campaign tracking, reporting, and dashboard creation for visibility into marketing impact on pipeline and revenue.
- Own marketing and sales performance reporting, providing insights on lead conversion, pipeline progression, and revenue impact.
- Analyze pipeline health, marketing effectiveness, and sales efficiency metrics, delivering insights to drive strategic decisions.
- Partner with RevOps, finance, and leadership to develop forecasting models that align marketing spend with revenue targets.
- Optimize Salesforce workflows and reporting dashboards to enhance visibility into marketing and sales performance.
- Lead evaluation, selection, and implementation of new tools to support marketing and sales efficiency.
- Ensure data accuracy and governance across marketing automation, CRM, and sales enablement platforms.
- Work closely with the marketing team to support event operations, ensuring smooth execution and alignment with revenue goals.
- Analyze event data to measure impact on pipeline growth and optimize future event strategies.
Requirements
- 5+ years of experience in Revenue Operations, Marketing Operations, or Marketing Analytics, preferably in B2B technology or enterprise SaaS.
- Strong marketing background, with expertise in demand generation, lead management, and marketing analytics.
- Hands-on experience with Salesforce, marketing automation platforms (Pardot, Marketo, or HubSpot), and data visualization tools (Tableau, Looker, or Power BI).
- Deep understanding of ABM strategies, campaign attribution models, and revenue funnel optimization.
- Experience in pipeline forecasting, performance analysis, and marketing-to-sales alignment.
- Strong analytical mindset, with ability to synthesize data into actionable insights for revenue growth.
- Excellent communication, stakeholder management, and project management skills.
- West Coast location preferred, but open to remote candidates with a strong fit.
Benefits
- Competitive salary
- Flexible working hours
- Professional development budget
- Home office setup allowance
- Global team events
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
revenue operationsmarketing operationsmarketing analyticsdemand generationlead managementpipeline forecastingcampaign attribution modelsdata analysisABM strategiesperformance analysis
Soft Skills
analytical mindsetcommunicationstakeholder managementproject management