Senior Marketing Operations Manager
DDN
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
Tech Stack
About the role
- Optimize marketing-to-sales funnel performance, ensuring seamless lead handoff and improved conversion rates.
- Enhance marketing analytics and attribution models to measure campaign ROI and drive data-backed decision-making.
- Partner with marketing, sales, and finance to ensure alignment on KPIs, pipeline forecasting, and revenue growth strategies.
- Manage marketing automation platforms (Pardot, Marketo, or HubSpot) and integrate with Salesforce to optimize campaign execution and lead management.
- Identify and implement automation and process improvements to scale revenue operations effectively.
- Develop and maintain SLAs between marketing and sales teams for lead response, qualification, and follow-up.
- Collaborate with marketing, SDRs, and sales leaders to ensure marketing-generated leads are effectively nurtured and converted.
- Improve data quality and segmentation for targeted marketing campaigns and account-based marketing (ABM) initiatives.
- Support campaign tracking, reporting, and dashboard creation for visibility into marketing impact on pipeline and revenue.
- Own marketing and sales performance reporting, providing insights on lead conversion, pipeline progression, and revenue impact.
- Analyze pipeline health, marketing effectiveness, and sales efficiency metrics, delivering insights to drive strategic decisions.
- Partner with RevOps, finance, and leadership to develop forecasting models that align marketing spend with revenue targets.
- Optimize Salesforce workflows and reporting dashboards to enhance visibility into marketing and sales performance.
- Lead evaluation, selection, and implementation of new tools to support marketing and sales efficiency.
- Ensure data accuracy and governance across marketing automation, CRM, and sales enablement platforms.
- Work closely with the marketing team to support event operations, ensuring smooth execution and alignment with revenue goals.
- Analyze event data to measure impact on pipeline growth and optimize future event strategies.
Requirements
- 5+ years of experience in Revenue Operations, Marketing Operations, or Marketing Analytics, preferably in B2B technology or enterprise SaaS.
- Strong marketing background, with expertise in demand generation, lead management, and marketing analytics.
- Hands-on experience with Salesforce, marketing automation platforms (Pardot, Marketo, or HubSpot), and data visualization tools (Tableau, Looker, or Power BI).
- Deep understanding of ABM strategies, campaign attribution models, and revenue funnel optimization.
- Experience in pipeline forecasting, performance analysis, and marketing-to-sales alignment.
- Strong analytical mindset, with the ability to synthesize data into actionable insights for revenue growth.
- Excellent communication, stakeholder management, and project management skills.
- West Coast location preferred, but open to remote candidates with a strong fit.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
revenue operationsmarketing operationsmarketing analyticsdemand generationlead managementpipeline forecastingcampaign attribution modelsdata analysisABM strategiesperformance analysis
Soft skills
analytical mindsetcommunicationstakeholder managementproject management