Group Communications Strategy Director
David&Goliath
full-time
Posted on:
Location Type: Hybrid
Location: El Segundo • California • United States
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Salary
💰 $200,000 - $240,000 per year
Job Level
About the role
- Define the full channel ecosystem to map out how creative ideas come to life across platforms, aligned to campaign KPIs
- Collaborate closely with Brand Strategy and Creative teams to extend a core idea across multiple audience touchpoints
- Own the consumer and channel strategy in partnership with media agencies, ensuring a strong connection between message and medium
- Audience identification and definition to drive positive brand and business growth.
- Build and apply consumer journeys to guide integrated campaign planning
- Synthesize qualitative and quantitative research, analytics, and tools to uncover insights that inform media strategy and creative deployment
- Lead day-to-day client conversations, serving as a strategic advisor and thought partner
Requirements
- 12+ years in a communications planning or related strategic role at an advertising, media, digital, PR, or integrated agency
- Strong grasp of both traditional and digital media, with an understanding of how to apply each across the funnel
- Proficiency with audience tools like MRI-Simmons and GWI (Global Web Index)
- Experience working with social listening platforms (e.g. Sprinklr, Emplifi, etc.)
- QSR category experience is a plus, but not required
Benefits
- Bonus and benefits included
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
communications planningaudience identificationconsumer journey mappingmedia strategyqualitative researchquantitative researchanalytics
Soft skills
collaborationstrategic advisingthought partnershipclient communication