David Energy

Marketing

• Build a consistent editorial cadence that grows awareness among NYC business owners on social, especially Instagram
• Lead website and blog strategy: case studies, explainers, and SEO content that drive organic discovery
• Write clearly about complex energy topics (demand charges, peak shaving, battery economics) for a non-technical audience
• Ensure consistency of brand identity across all of our marketing and enablement materials
• Build relationships with NYC commercial real estate, hospitality, fitness, and F&B associations where our buyers show up
• Identify and execute on opportunities to run our own events
• Develop pre- and post-event campaigns that convert conversations into qualified pipeline
• Track event ROI and iterate the playbook
• Identify and execute co-marketing opportunities with likeminded organizations throughout the city
• Design brand activations that build visibility in the verticals where we're winning
• Translate product evolution into crisp messaging and powerful visuals
• Own the Beat the Utility collateral suite: one-pagers, objection-handling guides, competitive positioning vs. Con Edison
• Partner with sales to understand where deals stall and build assets that move them forward
• Partner with customer service to understand how we delight customers, where breakdowns happen when we don’t, and how to translate those delight moments into marketing assets
• Maintain a tight feedback loop between field learnings and marketing output

Marketing Manager