Dave

Senior Data Analyst – UA Marketing Analytics

Dave

full-time

Posted on:

Location Type: Remote

Location: Canada

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Job Level

Senior

Tech Stack

PythonSQLTableau

About the role

  • Lead deep-dive analyses into product performance, user behavior, and company-level KPIs—translating insights/findings into clear, actionable recommendations.
  • Channel Attribution & Modelling: Own attribution logic and models, including ongoing maintenance of methodology and reattribution updates.
  • Reporting & Dashboarding: Build and scale UA (User Acquisition) dashboards that empower stakeholders across the business to access and act on data.
  • Provide data insights to support media optimization across publisher, creative, OS, device, and other key dimensions.
  • Incrementality Testing: collaborating with UA team on design and execution of incrementality test plans, including geo selection and own test readouts.
  • Analyze marketing and growth performance, connecting acquisition spend to conversion to optimize the ROI of Marketing spend.
  • Respond to urgent, high-priority business questions with structured investigations, ensuring leadership has the clarity to make fast, confident decisions.
  • Share best practices and elevate the broader team by modeling disciplined analysis, thoughtful communication, and curiosity-driven problem-solving.

Requirements

  • 4+ years of experience in data, Marketing or product analytics, ideally in high-growth or tech environments.
  • Deep proficiency in SQL and working knowledge of Python or R.
  • Skilled in BI tools (Looker, Mode, Tableau) and developing scalable dashboards for KPI monitoring (CAC, ROAS, etc.) across marketing channels.
  • Marketing analytics experience in Channel Attribution, Incrementality Test design/Measurement, and New Marketing Channel exploration.
  • Experience with product analytics, including experimentation (A/B tests, cohort analysis, funnel optimization).
  • Strong business acumen with experience collaborating across functions such as Marketing, Product, and Finance.
  • Proven ability to translate analytical findings into compelling stories and recommendations for both technical and non-technical stakeholders.
  • Experience in financial services or fintech preferred.
  • Bachelor’s degree in a field requiring analytical or structured thinking (e.g., STEM, Economics, or similar); Master’s degree preferred
Benefits
  • Opportunity to tackle tough challenges, learn and grow from fellow top talent, and help millions of people reach their personal financial goals
  • Flexible hours and virtual first work culture with a home office stipend
  • Premium Medical, Dental, and Vision Insurance plans
  • Generous paid parental and caregiver leave
  • 401(k) savings plan with matching contributions
  • Financial advisor and financial wellness support
  • Flexible PTO and generous company holidays, including Juneteenth and Winter Break
  • All-company in-person events once or twice a year and virtual events throughout to connect with your team members and leadership team

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SQLPythonRChannel AttributionIncrementality TestingA/B TestingCohort AnalysisFunnel OptimizationKPI MonitoringData Analysis
Soft skills
Analytical ThinkingCommunicationProblem-SolvingCollaborationBusiness AcumenCuriosityStorytellingLeadershipStructured InvestigationDecision-Making