Datavalet

Marketing

• Define, refine, and maintain product messaging and value propositions for key solutions and target markets.
• Translate technical capabilities into clear, business-focused value for different buyer personas.
• Create and enhance sales enablement tools such as presentations, one-pagers, case studies, product sheets, and objection-handling content.
• Generate leads through compelling messaging, SEO/AEO-optimized content, and effective assets that support pipeline progression and opportunity conversion.
• Gather feedback from Sales and ADR teams to improve content effectiveness.
• Lead the creation and evolution of key marketing content, including website copy, brochures, presentations, case studies, emails, and sales assets.
• Collaborate with the Digital Marketing Manager on campaign messaging, content, audience targeting, assets, and alignment with campaign objectives.
• Work with Sales, Product, Pre-Sales, Delivery, Digital Marketing, ADR, and Leadership teams to align marketing priorities with business and pipeline objectives.

Marketing Supervisor, Go-to-Market