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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing within the technology sector, focusing on product messaging, sales enablement, and lead generation. Proficient in creating compelling content that translates technical solutions into business value while managing projects and collaborating across teams.
Highest-signal resume keywords
B2B Marketing ExperienceProduct MessagingSales EnablementLead GenerationProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Writing SkillsEditing SkillsContent CreationSEO OptimizationTechnical Translation
Soft Skills
CollaborationAdaptability
Tools & Technologies
HubSpotSalesforceApolloMicrosoft 365
Industry Keywords
SaaSManaged ServicesTelecommunicationsGo-To-Market Support
Tech Stack
Tools & technologiesApollo
About the role
Key responsibilities & impact- Define, refine, and maintain product messaging and value propositions for key solutions and target markets.
- Translate technical capabilities into clear, business-focused value for different buyer personas.
- Create and enhance sales enablement tools such as presentations, one-pagers, case studies, product sheets, and objection-handling content.
- Generate leads through compelling messaging, SEO/AEO-optimized content, and effective assets that support pipeline progression and opportunity conversion.
- Gather feedback from Sales and ADR teams to improve content effectiveness.
- Lead the creation and evolution of key marketing content, including website copy, brochures, presentations, case studies, emails, and sales assets.
- Collaborate with the Digital Marketing Manager on campaign messaging, content, audience targeting, assets, and alignment with campaign objectives.
- Work with Sales, Product, Pre-Sales, Delivery, Digital Marketing, ADR, and Leadership teams to align marketing priorities with business and pipeline objectives.
Requirements
What you’ll need- Four to six years of B2B marketing experience in the technology sector, ideally in SaaS, managed services, telecommunications, or a similar environment.
- Experience in positioning, product messaging, sales enablement, lead generation, and go-to-market support.
- Excellent writing and editing skills for business and technical audiences.
- Ability to translate technical solutions into clear, compelling business value.
- Strong project management skills and comfort managing shifting priorities.
- Experience with tools such as HubSpot, Salesforce, Apollo, Microsoft 365, or similar platforms.
- Bilingual in French and English, with the ability to write, edit, and collaborate in both languages.
Benefits
Comp & perks- Not specified 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
