Content Marketing Manager
Datasite
full-time
Posted on:
Location Type: Hybrid
Location: Minneapolis • Minnesota • New York • United States
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Salary
💰 $69,100 - $118,300 per year
About the role
- Support the development and implementation of a comprehensive content strategy aligned to Americas regional marketing plans and broader global initiatives.
- Translate market insights into a cohesive editorial vision that supports the objectives and outcomes for awareness, demand generation, and audience engagement programs and initiatives within the Americas.
- In partnership with the Americas marketing team, maintain content calendar and deliverables aligned with program timing and execution.
- Produce and refine high-quality content — blogs, web copy, videos, email campaigns, social media, thought leadership pieces, product collateral, sales tools, and speeches/talking points — with accuracy and a strong understanding of the M&A, financial services, and FinTech landscapes.
- Tailor content for diverse audiences, including investment professionals, corporate deal teams, advisors, and internal stakeholders.
- Apply SEO best practices to enhance organic visibility and content discoverability.
- Monitor performance using analytics tools and contribute insights to optimize content, messaging, and go-to-market approaches.
- Partner closely with Regional Marketing Leads, Product Marketing, Demand Gen and Sales to align content to product positioning and campaign goals.
Requirements
- 3-5 years of professional experience in content marketing, editorial, or related roles, ideally in a B2B SaaS or FinTech environment.
- Exceptional writing, editing, and storytelling skills, with the ability to distill complex topics into persuasive, clear, and audience-relevant content.
- Experience managing a content calendar across channels and formats.
- Hands on experience with multi-channel content creation – social, live and virtual events, short and long form video.
- Familiarity with SEO fundamentals and content performance measurement.
- Strong project management and communication skills.
- Bachelor’s degree in Marketing, Communications, Journalism, Business, or related field.
Benefits
- health insurance (medical, dental, vision)
- a retirement savings plan
- paid time off
- other employee benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content marketingSEOanalyticscontent creationeditingstorytellingcontent calendar managementB2B SaaSFinTechmulti-channel content
Soft Skills
writingcommunicationproject managementaudience engagementcollaborationpersuasionadaptabilityattention to detailcreativityinsight generation
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in JournalismBachelor’s degree in Business