Datasite

Senior Director, Demand Generation

Datasite

full-time

Posted on:

Location Type: Hybrid

Location: New York City • Minnesota • New York • United States

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Salary

💰 $170,000 - $297,200 per year

Job Level

Senior

About the role

  • Build the foundation for a scalable, high-impact content marketing studio—including editorial strategy, governance, resourcing, and workflows
  • Develop an integrated content roadmap (reports, blogs, video, podcasts, guides, case studies) that supports demand gen goals and brand storytelling across regions
  • Partner with product marketing to translate product value propositions and differentiators into compelling customer-facing narratives and assets
  • Ensure consistency in messaging across demand gen campaigns, sales collateral, and customer touchpoints while tailoring content for local markets
  • Establish KPIs for content effectiveness (engagement, conversion, influence on pipeline) and use insights to refine editorial priorities
  • Elevate Datasite’s market authority by creating content that positions the company as a trusted voice in M&A, financial services, and SaaS innovation
  • Develop and execute comprehensive demand generation strategies aligned with overall business objectives
  • Lead the planning, execution, and optimization of multi-channel campaigns, including email marketing, content marketing, social media, paid advertising, webinars, and events
  • Drive high-quality lead generation through targeted campaigns and effective lead nurturing programs
  • Collaborate with the sales and inside sales teams to provide them with the tools, content, and insights they need to close deals
  • Utilize data and analytics to measure campaign performance, identify trends, and optimize strategies for maximum impact
  • Manage and allocate marketing budgets effectively to maximize ROI.

Requirements

  • 10+ years of experience in B2B demand generation marketing
  • Strong background in product marketing or translating complex products into clear, compelling stories
  • Proven track record of driving pipeline growth and revenue
  • Strong understanding of funnel marketing, marketing automation platforms and CRM systems
  • Experience with data-driven marketing and analytics
  • Excellent communication and presentation skills
  • Ability to collaborate effectively with cross-functional teams
  • Able to be hands-on and independent when appropriate.
  • Preferred Experience in technology or SaaS companies
  • Experience in driving demand for B2B financial companies, including mergers and acquisitions.
  • Knowledge of ABM (Account-Based Marketing) strategies
  • Experience with a broad range of marketing tools (Analytics, Automation, CRM, ++).
Benefits
  • health insurance (medical, dental, vision)
  • a retirement savings plan
  • paid time off
  • other employee benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generation marketingproduct marketingfunnel marketingdata-driven marketinganalyticsABM (Account-Based Marketing)content marketinglead generationcampaign optimizationKPI establishment
Soft skills
communication skillspresentation skillscollaborationindependencestrategic thinkingstorytellingleadershiporganizational skillscreativityadaptability