DataLab USA

Marketing Analyst

• Act as primary point of contact between clients and DataLab’s programming and analytics teams.
• Responsible for daily client communication via telephone, email, and online presentation tools.
• Respond in a timely manner to a wide variety of client inquiries.
• Coordinate and lead internal and external client team meetings, as well as occasional onsite meetings.
• Professionally and diplomatically resolve difficult issues regarding client concerns and other matters as necessary.
• Manage account resources by setting appropriate expectations and delivery timelines.
• Identify client priorities and maintain the client’s task list.
• Act as the internal subject matter expert for the client’s business processes, business data, and marketing campaign business rules.
• Be able to QC, understand, and interpret the client’s marketing campaign results.
• Define quality checkpoints for final deliverables. Review and QC final reports and work products prior to client delivery
• Review business requirements with DataLab’s programming and analytics teams and explain client deliverables as needed. Set prioritization and timelines.
• Act as primary owner of all written documentation delivered to the client, including project and campaign requirements, direct marketing results reports, and presentations.
• Support client billing and usage reporting.

Marketing Campaign Analyst

Backend Engineer

• Develop production scripts, tables, stored procedures, views and functions
• Develop quality control for production/campaign tasks
• Develop automated reporting
• Set up data warehousing metadata
• Set up new ETL feeds and QC as needed
• Build initial data utilization routines
• Execute and maintain campaign universe preparation and suppression update, campaign selection, and campaign creative assignment scripts
• Understand the technical environment and data available within DataLab
• Understand account’s business objectives, terminology and business requirements
• Understand DataLab’s hygiene and matching process for data
• Ad hoc code review, DB data audit, log audit, process replication, report generation, data extracts
• Create process overviews, process flows, run notes and code notes
• Proactively identify owned production processes that need enhancement
• Troubleshoot production processes

Marketing Campaign Analyst

Database Developer