Darkroom

Managing Director, Paid Media

Darkroom

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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Job Level

Lead

About the role

  • Own media strategy across Meta, Google, TikTok, AppLovin, and emerging platforms — with deep expertise in Meta performance, creative strategy, and measurement.
  • Build and scale client P&Ls for DTC and omni-channel brands; model pro forma revenue, margin, and contribution scenarios.
  • Develop innovative full-funnel growth strategies grounded in data, creative diversity, and performance insights.
  • Partner with data and analytics teams to implement MMM, MTA, and in-platform attribution models; communicate insights clearly to clients and executives.
  • Oversee client onboarding and ongoing strategy audits; ensure media plans ladder to profitable growth and scalable CAC/LTV dynamics.
  • Lead monthly executive reviews with client leadership to assess performance, forecast growth, and ensure alignment across marketing and finance teams.
  • Serve as the primary escalation point for client and internal challenges; operate as the accountable owner of performance and client satisfaction.
  • Lead and scale a best-in-class Paid Media Department — including Media Directors, Strategists, and Paid Social/Search Managers.
  • Establish operational frameworks, workflows, and training systems to standardize excellence across all client accounts.
  • Directly manage 10+ team members (and growing), ensuring strong KPI accountability, time allocation, and client success metrics.
  • Partner with Recruiting to hire elite media talent with a DTC and Meta-first mindset.
  • Conduct quarterly reviews and establish growth plans that align with both individual and departmental goals.
  • Build a culture of curiosity, testing, and accountability — one that attracts the most capable paid media minds in the industry.
  • Oversee department-wide budgets, staffing, and financial performance, ensuring efficient resource allocation and sustainable margins.

Requirements

  • 10+ years in paid media and growth marketing, with 7+ years in DTC/eCommerce.
  • Proven Meta expert — managed $10M+ monthly spend and scaled eCommerce brands across Beauty, CPG, Apparel, and Skincare.
  • Deep understanding of media measurement, MMM/MTA, and the latest Meta and platform updates (ask: “Explain Andromeda” — if you can’t, this role isn’t the right fit).
  • Prior experience leading media teams within top-tier agencies (Power Digital, MuteSix, Tinuiti, Metric Digital, WPromote) or scaling internal brand media functions.
  • Mastery of the DTC P&L, contribution margin, and how traffic, CPM, CVR, and AOV interact to drive growth.
  • Strategic yet deeply operational — capable of designing a growth playbook and managing execution down to the platform level.
  • Strong understanding of creative strategy and testing within Meta — and how creative and media integrate for compounding performance.
  • High EQ, low ego leader who thrives in fast-paced, client-facing, data-driven environments.
  • Based in New York City with deep relationships and network within the digital performance ecosystem.
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid mediagrowth marketingDTCeCommercemedia measurementMMMMTAcreative strategyP&L managementKPI accountability
Soft Skills
leadershipcommunicationstrategic thinkingoperational managementclient satisfactionteam managementcuriositytestingaccountabilityemotional intelligence