Darkroom

Managing Director, Performance Content – Head of Social Creative Studio

Darkroom

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • 🇺🇸 United States

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Job Level

Lead

About the role

  • Own the performance content engine: Build the system for ideation → scripting → production planning → editing → iteration that produces ads with clear value prop, proof, and offer.
  • Own creative strategy for ads: Define testing roadmaps (angles, hypotheses, batches, iterations, scaling rules) and turn performance data into next-batch decisions quickly.
  • Build multi-format capability: Expand Darkroom’s output across:
  • Paid short-form for Meta/TikTok/Axon
  • AI-generated product video where it increases speed/variant depth
  • Conversational commerce (street interviews, podcast formats, reactive cuts)
  • Internal Darkroom-made content (on-camera product use, rapid testing)
  • Founder capture systems (getting what you need with minimal friction)
  • Creator partnerships (briefing for angles/style and controlling consistency)
  • Create operating cadence with Paid Media + Social Commerce teams: Run weekly creative performance reviews; tighten the loop between spend signals and creative iteration; turn UGC volume into strategic UGC usefulness.
  • Lead, hire, and coach the team: Build a high-output group of creative strategists and editors; create standards, feedback loops, and leadership depth.
  • Leverage new technology to increase output and effectiveness: have a perspective and curiosity with respect to AI. Integrate new technology to provide best in class quality and output for our performance creative clients.
  • Partnerships with Production studios: Determine the line where our work ends; we will be delivering high tempo creative strategies for clients that deliver consistent output (per the above formats). Know when and how to tap other production partners for larger scale engagements. Determine the agencies perspective on this.
  • Design the runway to organic (without derailing paid): Build the blueprint for organic expansion with Oren while protecting execution focus now.

Requirements

  • You are a short-form performance creative leader whose work sells product, not just tells stories.
  • You’ve owned Meta/TikTok creative at scale and can point to outcomes (hit rate, scaling winners, efficiency improvement, organic social following, virality, shares/engagement).
  • You can lead creative strategy and production together: angle → script → edit → iterate → scale.
  • You’re culturally fluent and format-native, but you operate with rigor and speed.
  • You can build and run a team with clear standards and high accountability.
  • Hard disqualifiers
  • No Meta/TikTok performance creative experience.
  • Strategy-only or taste-only (can’t translate direction into shipped creative).
  • No short-form portfolio.
  • Can’t run iteration cycles tightly with media partners.
  • Has never built a team
  • Has never made an ad.
Benefits
  • Flexible work arrangements
  • Professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
creative strategyperformance creativescriptingproduction planningeditingiterationmulti-format capabilityAI-generated contentconversational commerceUGC (User Generated Content)
Soft skills
leadershipteam buildingcoachingcultural fluencyaccountabilitycommunicationstrategic thinkingcuriosityrigorspeed