Dandy

Principal Product Marketer, Hardware

Dandy

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $179,850 - $218,000 per year

Job Level

Lead

About the role

  • Define and lead our end-to-end GTM strategy for new hardware products - from concept through launch and ongoing adoption
  • Deeply understand the customer we are building for, and partner with the Product and Hardware teams to translate those insights into compelling products and feature sets that drive differentiation
  • Own positioning, messaging, and value props that can cut through noise in competitive markets and clearly differentiate our brand and products
  • Drive coordinated launch execution across GTM teams, aligned cross-functionally to Product, Engineering, and Hardware
  • Define success metrics for each launch, track performance, and optimize future GTM efforts based on ongoing learnings
  • Partner with Creative to ensure every customer touchpoint, from digital advertising to physical product packaging, tells a compelling brand story
  • Partner with Demand Gen and Creative to create memorable campaigns that generate awareness, excitement and ultimately, pipeline

Requirements

  • Minimum of 8 years of professional experience, including at least 4 years in product marketing
  • Demonstrated track record of crafting compelling product positioning and messaging
  • Excellent written and verbal communication skills; ability to take complex concepts and distill them into simple and compelling narratives
  • Ability to communicate a clear strategy, drive concrete deliverables, and motivate cross-functional team members with different focus areas
  • Proven track record in a fast-paced environment, ability to drive clarity and decisions, and organizational skills to manage multiple projects with tight deadlines effectively
Benefits
  • healthcare
  • dental
  • mental health support
  • parental planning resources
  • retirement savings options
  • generous paid time off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
GTM strategyproduct marketingproduct positioningmessagingsuccess metricsperformance trackingcampaign creation
Soft Skills
communication skillsorganizational skillscross-functional collaborationstrategic thinkingproject managementmotivationadaptability