Design and implement a repeatable sales burndown framework that analyzes win/loss by competitor, product, and key stage of the funnel enabling reps to win more often
Regularly listen to and analyze sales calls, identifying recurring objections, confusion points, and competitive trends
Refine SMB positioning by key competitor, product type, and use case based on real-world sales feedback
Develop and iterate on talk tracks that address the most common objections and competitive gaps
Ensure messaging is simple, clear, and aligned with how SMB buyers actually buy
Create and maintain competitive battlecards, one-pagers, and objection-handling guides
Partner with Sales Enablement to roll out new messaging and ensure adoption
Act as a trusted partner to Sales, RevOps, and Sales Leadership
Run regular feedback loops with frontline sellers and Sales leadership
Create a feedback loop with the Product team to ensure opportunities are surfaced for continued product innovation and improvement

Requirements

4-5+ years of experience in Product Marketing, Sales Enablement, or Go-To-Market roles
Prior experience supporting SMB or mid-market sales teams a plus
Comfortable working with CRM data and analyzing win/loss data
Experience using and analyzing data with sales call intelligence tools
Proven ability to translate insights into clear messaging and sales tools
Comfort working closely with Sales

Benefits

Healthcare
Dental
Mental health support
Parental planning resources
Retirement savings options
Generous paid time off

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

sales burndown frameworkwin/loss analysissales call analysiscompetitive analysisobjection handlingmessaging developmentdata analysissales enablementCRM data analysissales tools development

Soft skills

communicationcollaborationfeedback managementtrust buildingproblem solvingadaptabilityanalytical thinkingstrategic thinkingcreativityinterpersonal skills