Increase market growth (revenue, share and profitability) by developing a marketing plan and activities for specific products
Leading, establishing, enhancing, and distinguishing product placement and product positioning
Oversees market research, monitors competitive activity, identifies customer needs and establishes pricing strategies
Provides strategic direction, development and implementation of integrated strategies encompassing advertising and promotions
Directly lead the Product and Inside Sales teams

Requirements

Bachelor’s degree in business, Marketing or STEM
10+ Years Marketing Experience in medical diagnostics
Experience in digital transformation and innovation, IoT and medical device
Demonstrated success in driving business growth through developing and implementing marketing plans
Possess strong interpersonal and influencing skills
Experience in leading teams successfully and producing results in metric/ data driven environment

Benefits

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing plan developmentmarket researchpricing strategiesadvertisingpromotionsdigital transformationinnovationIoTmedical device marketingdata-driven decision making

Soft Skills

interpersonal skillsinfluencing skillsteam leadershipresults-orientedstrategic directioncommunication skillscollaborationproblem-solvingadaptabilitycreativity

Certifications

Bachelor’s degree in businessBachelor’s degree in MarketingBachelor’s degree in STEM