
Senior Director, Clinical Marketing
Danaher Corporation
full-time
Posted on:
Location Type: Office
Location: Sunnyvale • California • United States
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Salary
💰 $200,000 - $245,000 per year
Job Level
About the role
- Lead the development and implementation of a global clinical content strategy.
- Identify and engage key external stakeholders to amplify Cepheid’s voice and reinforce authority in diagnostics.
- Use market insights to identify emerging clinical specialties and shape content strategies.
- Harmonize narratives across channels and convert evidence into compelling, audience-specific content.
- Integrate clinical content into global and regional strategies and provide messaging tools and training for field teams.
- Define KPIs for clinical content and leverage performance insights to refine strategy.
Requirements
- Bachelor’s degree in life sciences, marketing, or related field with 14+ years of relevant experience, or Master’s/PhD with 12+ years
- 4+ years of experience managing people with strong leadership and stakeholder management skills in a matrixed, global organization
- Proven experience in clinical marketing, content marketing, or strategic communications within diagnostics, medical devices, or life sciences
- Demonstrated success in developing and executing content-driven marketing strategies that drive engagement and commercial impact
- Strong understanding of healthcare customer personas, clinical workflows, and decision-making dynamics
- Experience building and managing relationships with external influencers, advocacy groups, and clinical stakeholders
- Exceptional storytelling and communication skills with the ability to translate complex clinical topics into accessible, market-relevant content.
Benefits
- Health insurance
- Medical/dental/vision insurance
- Paid time off
- 401(k) to eligible employees
- Bonus/incentive pay
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
clinical content strategycontent marketingstrategic communicationsmarketing strategyKPI definitionperformance insightsstakeholder managementclinical workflowscustomer personasstorytelling
Soft skills
leadershipcommunicationrelationship buildingengagementtrainingcollaborationinfluencingnarrative harmonizationaudience-specific content creationmarket insight utilization
Certifications
Bachelor’s degreeMaster’s degreePhD