Daktronics

Business Development Rep

• Responsible for the commercial success and growth of Daktronics’ software and subscription services portfolio.
• Own the business strategy, ROI justification, packaging, positioning, and go-to-market execution for all software and subscription services.
• Ensure Daktronics’ software solutions are customer-centric, scalable, operationally supported, and positioned to drive recurring revenue and long-term customer value.
• Develop and maintain business cases, revenue models, and ROI analyses for each software and subscription offering.
• Monitor competitive landscape (fan engagement platforms, control systems, content tools, analytics, third-party SaaS providers) to guide strategic decisions.
• Create sales enablement tools that help Daktronics’ sales teams clearly communicate software value.

Software Business Development