Software Business Development

Daktronics

Software Subscription Business Development role responsible for Daktronics’ software and subscription services growth. Collaborating with cross-functional teams to ensure scalable and customer-centric solutions.

Posted 5/28/2026full-timeSouth Dakota • 🇺🇸 United StatesSeniorLeadWebsite

About the role

Key responsibilities & impact

Responsible for the commercial success and growth of Daktronics’ software and subscription services portfolio.
Own the business strategy, ROI justification, packaging, positioning, and go-to-market execution for all software and subscription services.
Ensure Daktronics’ software solutions are customer-centric, scalable, operationally supported, and positioned to drive recurring revenue and long-term customer value.
Develop and maintain business cases, revenue models, and ROI analyses for each software and subscription offering.
Monitor competitive landscape (fan engagement platforms, control systems, content tools, analytics, third-party SaaS providers) to guide strategic decisions.
Create sales enablement tools that help Daktronics’ sales teams clearly communicate software value.

Requirements

What you’ll need

Bachelor’s degree coupled with 8–12+ years experience in software, SaaS, or subscription-based businesses, preferably in B2B or technology-enabled services.
Strong experience with SaaS business models including packaging, pricing, positioning, and lifecycle management.
Demonstrated ability to build ROI models and business cases that drive executive and sales alignment.
Experience working cross-functionally with Product Management, Sales, IT, and Services.
Proven success creating sales enablement tools that improve adoption and revenue outcomes.
Strategic thinker with a practical, execution-focused mindset.
Strong communication skills with the ability to influence at all levels of the organization.
Effectively exercise discretion and independent judgment.
Fluent in English, written and verbal.
Applicants must be 18 years of age or older.

Benefits

Comp & perks

Flexible opportunities
Competitive compensation
Meaningful benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SaaS business modelsROI modelsbusiness casespackagingpricingpositioninglifecycle managementsales enablement toolsrevenue modelsanalytics

Soft Skills

strategic thinkingexecution-focused mindsetstrong communication skillsinfluencecross-functional collaborationdiscretionindependent judgment