Dairy Queen

Manager, Field Marketing – Individual Contributor

Dairy Queen

full-time

Posted on:

Origin:  • 🇺🇸 United States • Tennessee

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Salary

💰 $84,270 - $103,231 per year

Job Level

Mid-LevelSenior

About the role

  • We are seeking a dynamic and results-driven Manager, Field Marketing to join our team in Bloomington, United States.
  • Provide marketing leadership and counsel to franchisees, territory operators, advertising agencies, vendors, and internal teammates.
  • Develop, manage, implement, and analyze marketing plans and programs to positively impact traffic, transactions, store sales, and profits while maintaining or exceeding fan expectations in assigned markets.
  • Protect Dairy Queen® Trademarks. Ensure national level marketing initiatives are completed effectively.
  • Lead the execution of marketing planning with franchisees and stakeholders; manage budgets and media plans; coordinate with regional operations teams and agencies.
  • Provide market-level expertise for key strategic focus areas such as digital sales growth and participate in the National Marketing Fund.
  • Travel for meetings with teammates and franchisees as necessary.

Requirements

  • B.A. or B.S. Degree in Business Management, Marketing or related field, or equivalent combination of education and work experience.
  • Minimum 5-8 years of prior progressive marketing experience, including proven experience in the development of advertising campaigns.
  • Proven experience in the development, execution, and reporting/stewardship of media plans, gained either by working within an agency, or by managing/directing an agency in the creation of such plans.
  • Experience working within a franchisor organization, preferably a QSR brand, highly preferred.
  • Strong communication skills, with the ability to articulate ideas to a variety of audiences.
  • Exceptional presentation skills.
  • Creative thinker who can quickly develop innovative ideas across a wide variety of business units.
  • Ability to coordinate with other departments to complete projects on time.
  • Track record of providing excellent customer service to both internal and external clients.
  • Strong ability to multi-task and prioritize multiple projects and requests simultaneously, within an intense, deadline-driven environment.
  • Ability to work quickly in a fast-paced environment with interruptions.
  • Travel required for meetings with teammates, franchisees, territory operators and required meetings. Travel could meet or exceed 25-30%.