D2L

VP, Public Relations – Communications

D2L

full-time

Posted on:

Location Type: Remote

Location: Canada

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Salary

💰 CA$200,000 - CA$225,000 per year

Job Level

Lead

About the role

  • Develop and implement a comprehensive PR and communications strategy aligned with corporate goals.
  • Serve as a trusted advisor to executive leadership on reputation management, crisis communications, and media relations.
  • Oversee brand positioning and messaging to ensure consistency across earned, owned, and shared media.
  • Build and maintain strong relationships with media outlets, journalists, and industry influencers.
  • Drive proactive media outreach and secure high-impact coverage in top-tier publications.
  • Manage press releases, media statements, and industry awards.
  • Oversee executive speaking engagements and leadership presentation opportunities, with a particular focus on AI leadership.
  • Develop and maintain crisis communication protocols.
  • Act as spokesperson during critical situations and ensure timely, transparent communication.
  • Coach executive leadership in crisis communications and rapid response situations.
  • Recruit, mentor, and develop a high-performing PR and communications team.
  • Manage budgets for PR campaigns, social media initiatives, and agency partnerships.

Requirements

  • Proven success in managing media relations, media strategies, and crisis communications.
  • Exceptional writing, storytelling, and presentation skills.
  • Strong analytical skills with experience using metrics to inform brand strategy.
  • Ability to thrive in a fast-paced, dynamic environment and influence at senior levels.
  • Experience leading PR/Comms in a fast-paced SaaS environment.
  • Familiarity with AI narratives, media relations, social media marketing, and integrated communications strategies.
  • Global communications and reputation management experience is a plus.
Benefits
  • Impactful work transforming the way the world learns
  • Flexible work arrangements
  • Learning and Growth opportunities
  • Tuition reimbursement of up to $4,000 CAD for continuing education through our Catch the Wave Program
  • 2 Paid Days off for Catch the Wave related activities like exams or final assignments
  • Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
  • Retirement planning
  • 2 Paid Volunteer Days
  • Competitive Benefits Package
  • Home Internet Reimbursements
  • Employee Referral Program
  • Wellness Reimbursement
  • Employee Recognition
  • Social Events
  • Dog Friendly Offices at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
media relationscrisis communicationsbrand strategystorytellingpresentation skillsanalytical skillssocial media marketingintegrated communications strategiesPR campaign managementexecutive communication
Soft Skills
relationship buildinginfluencingcoachingmentoringteam developmentadaptabilitycommunicationleadershipstrategic thinkingproblem-solving