Product Marketing

• Define and own the GTM strategy and planning frameworks for product launches, feature releases, and customer growth initiatives.
• Translate company and segment priorities into clear GTM plans, timelines, and measurable outcomes.
• Establish planning cadences (e.g., launch planning, quarterly GTM reviews) to align Product Marketing and Customer Marketing.
• Build and manage processes that connect product development cycles with marketing readiness.
• Ensure Product Marketing is equipped to deliver timely, accurate messaging, positioning, and customer-facing assets.
• Act as the primary bridge between Product, Product Marketing, and Customer Marketing to ensure alignment and execution readiness.
• Partner with Customer Marketing and Customer Success to translate product innovation into programs that drive adoption, expansion, and advocacy.
• Identify opportunities to better leverage product releases across the customer lifecycle.
• Ensure consistent articulation of product value across customer touchpoints and campaigns.
• Provide strategic direction and oversight for large, cross-functional marketing campaigns tied to product and customer growth initiatives.
• Ensure campaigns are aligned to GTM strategy, properly scoped, and delivered on time.
• Identify risks, gaps, and dependencies across teams and proactively drive resolution.
• Define KPIs and success metrics for GTM initiatives and customer marketing programs.
• Partner with Marketing Ops to build dashboards and reporting frameworks.
• Deliver clear, actionable insights and updates to senior leadership (SLT) on performance and impact.
• Design and implement scalable GTM frameworks (e.g., launch tiers, campaign planning, intake processes).
• Improve visibility, accountability, and coordination across Product Marketing and Customer Marketing.
• Establish best practices that enable teams to execute more efficiently and effectively.
• Act as the central point of coordination across Product Marketing, Customer Marketing, Product, Sales, and RevOps.
• Align stakeholders on priorities, clarify roles and responsibilities, and resolve overlaps between teams.
• Lead cross-functional planning and communication to ensure GTM initiatives are understood, adopted, and executed successfully.

Senior GTM Strategy Manager – Product & Customer Marketing

Account Executive

• Responsible for exceeding revenue objectives within your assigned territory.
• Make prospecting an integral part of your regular routine ensuring new prospects are being added to the sales funnel on an ongoing basis.
• Manage a complex, enterprise solution sale with a 6 month to 12 month purchasing cycle.
• Move the sale through the entire sales process actively engaging other D2L resources as necessary to ensure success.
• Continually learn about new products and improve selling skills.
• Attend training events throughout the year and participate in self-paced tutorial learning when appropriate.
• Be well informed about current industry trends and be able to talk intelligently about the education industry in the assigned area/region.
• Understand all D2L Partner relationships and how they relate to D2L sales.
• Effectively using the sales CRM tool to enter all sales information into this system.
• Attend and participate in sales meetings, product seminars and trade shows.
• Prepare written presentations, reports and price quotations.
• Assist in contract negotiations.
• Build and manage a quantifiable 12 month sales pipeline.
• Effectively and efficiently deploy D2L resources at appropriate stages in the sales cycle to advance the sales process.
• Develop positive relationships with other employees in Marketing, Professional Services, Finance, Engineering and other departments as needed.

Senior GTM Strategy Manager – Product & Customer Marketing

Senior Sales Executive, North India