Public Relations

• Develop and implement a comprehensive PR and communications strategy aligned with corporate goals.
• Serve as a trusted advisor to executive leadership on reputation management, crisis communications, and media relations.
• Oversee brand positioning and messaging to ensure consistency across earned, owned, and shared media.
• Build and maintain strong relationships with media outlets, journalists, and industry influencers.
• Drive proactive media outreach and secure high-impact coverage in top-tier publications.
• Manage press releases, media statements, and industry awards.
• Oversee executive speaking engagements and leadership presentation opportunities, with a particular focus on AI leadership.
• Develop and maintain crisis communication protocols.
• Act as spokesperson during critical situations and ensure timely, transparent communication.
• Coach executive leadership in crisis communications and rapid response situations.
• Recruit, mentor, and develop a high-performing PR and communications team.
• Manage budgets for PR campaigns, social media initiatives, and agency partnerships.

VP, Public Relations – Communications

Account Manager

• Own the end-to-end renewal process for assigned accounts, ensuring timely execution and alignment with contractual terms.
• Proactively engage customers well before renewal dates to reinforce value delivered and address any concerns.
• Collaborate with internal teams to ensure smooth contract negotiations and compliance.
• Identify upsell and cross-sell opportunities within existing accounts by understanding customer goals and unmet needs.
• Partner with Customer Success and Product teams to position additional solutions that drive measurable business outcomes.
• Develop proposals and close expansion deals that contribute to overall revenue growth.
• Build and maintain strong relationships with key decision-makers and influencers across multiple levels of the client organization.
• Create and execute engagement plans that include regular executive touchpoints and strategic discussions.
• Ensure every client attends at least one in-person client event annually to strengthen partnerships and foster collaboration.
• Lead structured QBR sessions focused on demonstrating business value, reviewing success metrics, and aligning on future outcomes.
• Prepare data-driven presentations that highlight ROI, adoption trends, and progress toward agreed objectives.
• Document and track action items from QBRs to ensure accountability and follow-through.
• Develop comprehensive account plans that outline customer objectives, jobs to be done, and problems to solve.
• Align internal resources to support the customer’s success metrics and long-term strategic goals.
• Continuously update account strategies based on evolving customer needs and market conditions.
• Maintain accurate churn forecasts by monitoring account health, engagement levels, and risk indicators.
• Use data and insights to predict potential churn and implement proactive retention strategies.
• Report churn risk and mitigation plans to leadership on a regular cadence.
• Identify and assess risks that could impact customer satisfaction, retention, or revenue.
• Develop and execute risk mitigation plans, escalating issues when necessary.
• Act as the primary point of contact for resolving critical account challenges quickly and effectively.

Senior Account Manager, Higher Education

Affiliate Manager

• Use compensation best practices and market trends to identify and guide program enhancement opportunities
• Assist with compensation reviews, ensuring appropriate consultation, documentation, analysis, costing, and approvals are completed
• Support the job evaluation process, including conducting job audits, reviewing job worth hierarchies, and ensuring pay equity compliance
• Partner with operational management teams and People & Culture colleagues to oversee and consistently manage job description and job evaluation systems, ensuring appropriate documentation is maintained
• Assist with merit letters and VIP processes, including tracking, communicating updates, mail merges, and data validation
• Participate in compensation surveys and benchmarking activities; analyze results to assess internal equity, market competitiveness, and the organization’s ability to attract and retain talent
• Support the annual compensation and salary merit review processes
• Document and maintain compensation and job evaluation policies, procedures, guidelines, and practices in a clear, accurate, and accessible format
• Prepare and analyze compensation reports, metrics, and data to provide insights that support total rewards and business decision-making
• Support the rewards and recognition programs across D2L
• Perform other related duties as required

Total Rewards Partner

Account Executive

• Own your territory and drive results: Exceed revenue targets by managing a full sales cycle—from prospecting to closing.
• Build pipeline: Make prospecting an integral part of your regular routine. Consistently add new prospects and maintain a healthy 12-month pipeline.
• Drive complex sales: Navigate a 12–18 month mid-market, SaaS sales cycles with multiple stakeholders.
• Collaborate cross-functionally: Develop positive relationships and work closely with Business Development, Marketing, Professional Services, Finance, Engineering, other departments and Channel Partners.
• Participate in proposals: Take an active role in the RFP process. Prepare written presentations, reports and price quotations. Participate in contract negotiations.
• Professional development and upskilling: Continuously improve your product knowledge and selling skills through self-learning, Revenue Enablement-hosted initiatives and other training opportunities.
• Leverage CRM: Use Salesforce to track activities, manage pipeline, and report accurately.
• Partner engagement: Understand the D2L Partner relationships and how they relate to D2L sales.
• Represent D2L: Attend and participate in sales meetings, product seminars, conferences and trade shows.
• Travel: Travel up to 25%.

Account Executive – Higher Education

Customer Success Manager

• Lead as a strategic partner with customers to align their objectives with actionable success plans that drive efficiency, growth, and measurable outcomes through Brightspace adoption.
• Design, own, and continuously evolve customer success and adoption plans, ensuring strong alignment between customer goals, industry best practices, and the capabilities of the Brightspace platform.
• Drive value realization by applying deep knowledge of Brightspace, the education technology landscape, and customer workflows to identify opportunities for optimization, innovation, and improved outcomes.
• Lead targeted adoption initiatives by identifying gaps in product usage and working closely with key customer stakeholders to advance platform maturity and effectiveness.
• Proactively assess customer health, identify risk, and influence corrective actions that increase engagement, reduce churn, and strengthen long-term success.
• Drive customer communication and engagement strategies focused on outcomes and value, while collaborating with Account Managers to influence executive alignment, strategic planning, and QBR discussions.
• Influence internal alignment by acting as a critical connector between customers and D2L teams (Sales, Product, Support, and Engineering), ensuring customer insights inform roadmap priorities and service improvements.
• Drive a structured customer feedback strategy, translating insights into improved engagement, risk mitigation, and retention outcomes.
• Influence customer lifetime value through strong health indicators, customer advocacy, and actionable promoter measures supported by trusted relationships and expert guidance.
• Lead enablement for end users and administrators, supporting customers in moving beyond basic usage toward outcome-driven, scalable platform adoption.
• Maintain strong awareness of product enhancements, industry trends, and best practices to continuously elevate customer conversations and strategic recommendations.

Senior Customer Success Manager – Higher Education

Customer Success Manager – Higher Education

Product Manager

• Assistance with developing the product roadmap, backlog and prioritization
• Gain deep experience, knowledge and eventually ownership in areas of D2L’s products
• Take guidance and promptly action tasks and action items as assigned by the Product Manager or Senior Product Manager
• Assist in analyzing data and feedback for decision making on the roadmap and priorities
• Represent the Product Manager or Senior Product Manager in their absence

Associate Product Manager

• Engage with customers at scale throughout key points in the customer journey.
• Define, coordinate, implement and measure scaled activities that drive customer’s adoption and strategic success.
• Develop a scalable coaching capacity to provide support to our customers with the training, skills and tools they need to drive adoption of our software from the beginning.
• Develop and manage a Customer Success Plan with the customer that articulates customer success goals, customer success measurement criteria, obstacles and risks.
• Develop and manage a Customer Retention Plan that articulates the drivers of customer and product retention and associated risks.
• Oversee execution of remediation items for the Customer Success Plan and Customer Retention Plan, and communicate the progress internally and externally.
• Supports Client Sales Executive during renewal process.
• Educate clients on support channels, self-service tools, release processes, and other resources to drive operational self-sufficiency.

Customer Success Specialist

Performance Marketing

• Manage, mentor, and develop a team of Paid Media Specialists and other direct reports.
• Set clear objectives, provide coaching, and conduct regular performance reviews.
• Foster a collaborative, high-performing team culture.
• Oversee the execution and optimization of paid media campaigns (Google Ads, LinkedIn Ads, Facebook Ads, etc.).
• Integrate ABM strategies into performance marketing campaigns to target high-value accounts and drive personalized engagement.
• Ensure campaigns are aligned with strategic goals and deliver measurable results.
• Support the creation and optimization of landing pages in partnership with the web experience team.
• Advance the organization’s search presence through AEO/GEO best practices, ensuring visibility in AI-driven and generative search environments.
• Collaborate with SEO and content teams to optimize for answer engines and generative search platforms.
• Monitor campaign performance using analytics tools (Google Analytics, etc.).
• Report on key metrics, provide actionable insights, and recommend improvements.
• Conduct A/B testing and conversion rate optimization initiatives.
• Work closely with creative, content, SEO, and web teams to develop campaign assets and integrate keyword insights.
• Partner with external agencies and vendors as needed.
• Identify opportunities for operational efficiency and continuous improvement.
• Stay current with digital marketing trends, technologies, and best practices.

Manager, Performance Marketing

Full-stack Engineer

• Develop and maintain software using engineering best practices
• Enable teams to be more productive & effective through the code written
• Contribute ideas and perspectives to invest in the right technology and effectively advance our goal
• Work on a wide range of technologies including distributed systems, machine learning, user interfaces, mobile and cloud computing

Senior Software Developer

• Own the end-to-end renewal process for assigned accounts, ensuring timely execution and alignment with contractual terms.
• Proactively engage customers well before renewal dates to reinforce value delivered and address any concerns.
• Collaborate with internal teams to ensure smooth contract negotiations and compliance.
• Identify upsell and cross-sell opportunities within existing accounts by understanding customer goals and unmet needs.
• Partner with Customer Success and Product teams to position additional solutions that drive measurable business outcomes.
• Develop proposals and close expansion deals that contribute to overall revenue growth.
• Build and maintain strong relationships with key decision-makers and influencers across multiple levels of the client organization.
• Create and execute engagement plans that include regular executive touchpoints and strategic discussions.
• Lead structured QBR sessions focused on demonstrating business value, reviewing success metrics, and aligning on future outcomes.
• Prepare data-driven presentations that highlight ROI, adoption trends, and progress toward agreed objectives.
• Maintain accurate churn forecasts by monitoring account health, engagement levels, and risk indicators.
• In partnership with Customer Success, identify and assess risks that could impact customer satisfaction, retention, or revenue.

Customer Success Manager, Dutch Speaking

Growth Marketing

• Run growth experiments across the full funnel: acquisition → activation → conversion → retention.
• Own and optimize the website: build new pages, run CRO tests, improve UX, and drive signups/PQLs.
• Design and execute A/B tests and conversion flow improvements.
• Build lifecycle and automation flows for free users, trials, PQLs, and customers.
• Partner with Product to improve onboarding and reduce time-to-value.
• Collaborate with Sales, Revenue Operations and MOPS to shape a hybrid PLG → SLG motion and handoff process.
• Integrate product usage signals into CRM workflows and sales alerts.
• Support SEO and paid campaigns with landing page strategy and reporting.
• Analyze performance, report insights, and iterate quickly.

VP, Public Relations – Communications

VP, Public Relations – Communications

Senior Account Manager, Higher Education

Total Rewards Partner

Account Executive – Higher Education

Senior Customer Success Manager – Higher Education

Customer Success Manager – Higher Education

Associate Product Manager

Customer Success Specialist

Manager, Performance Marketing

Senior Software Developer

Senior Account Manager, Higher Education

Customer Success Manager, Dutch Speaking

Growth Marketing Manager