Customer Lifecycle Marketing Manager – 18 Month Contract

D2L

Customer Lifecycle Marketing Manager shaping the customer journey from onboarding to renewal at D2L. Focusing on engagement, retention strategies, and usage insights through data-driven approaches.

Posted 7/13/2026contractRemote • 🇨🇦 CanadaMid-LevelSenior💰 CA$80,000 - CA$112,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing go-to-market strategies, customer lifecycle frameworks, and engagement programs that drive customer retention and growth. Proficient in leveraging data insights and marketing automation tools to enhance customer experiences and optimize program performance.

Highest-signal resume keywords

Lifecycle MarketingMarketing Automation ToolsCustomer SegmentationMulti-Channel Campaign ExecutionData-Driven Marketing Strategies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

GTM StrategyCustomer Lifecycle StrategyEmail MarketingRetention StrategiesBehavioral Data Analysis

Soft Skills

Exceptional CommunicationCollaboration Skills

Tools & Technologies

MarketoHubSpot6senseSalesforce

Industry Keywords

B2B SaaSCustomer EngagementChurn MitigationProgram Performance Monitoring

About the role

Key responsibilities & impact

Define and own the GTM strategy and planning frameworks for product launches, feature releases, and customer growth initiatives.
Translate company and segment priorities into clear GTM plans, timelines, and measurable outcomes.
Establish planning cadences to align Product Marketing and Customer Marketing.
Develop and own the customer lifecycle strategy, aligning programs to key business objectives.
Build scalable lifecycle frameworks that support customers from initial implementation through long-term engagement.
Create proactive engagement programs that promote adoption, deepen product usage, and mitigate churn risks.
Use customer behavioral data, health metrics, and journey analytics to prioritize lifecycle initiatives.
Monitor program performance, KPI trends, and customer engagement to drive continuous improvements.
Build automated workflows and customer journeys using marketing automation tools.
Develop clear, value-oriented messaging that supports the customer journey at every stage.
Partner closely with Customer Success, Product, Sales, and Support to ensure cohesive lifecycle experiences.

Requirements

What you’ll need

5+ years of experience in lifecycle marketing, customer marketing, or related fields.
Experience working with B2B SaaS or technology-driven products preferred.
Hands-on experience with marketing automation tools (e.g., Marketo, HubSpot, 6sense, Salesforce).
Strong understanding of customer segmentation, email marketing, and retention strategies.
Proven track record of executing multi-channel campaigns that drive customer engagement and retention.
Ability to translate data insights into actionable marketing strategies.
Exceptional communication and collaboration skills.

Benefits

Comp & perks

Flexible work arrangements
Learning and Growth opportunities
Tuition reimbursement of up to $4,000 CAD for continuing education through our SkillsWave Program
2 Paid Days off for SkillsWave-related activities like exams or final assignments
Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
Retirement planning
2 Paid Volunteer Days
Competitive Benefits Package
Home Internet Reimbursements
Employee Referral Program
Wellness Reimbursement
Employee Recognition
Social Events
Dog Friendly Offices Spaces at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne offices.