D2L

Manager, Performance Marketing

D2L

full-time

Posted on:

Location Type: Remote

Location: Canada

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Salary

💰 CA$80,000 - CA$100,000 per year

About the role

  • Manage, mentor, and develop a team of Paid Media Specialists and other direct reports.
  • Set clear objectives, provide coaching, and conduct regular performance reviews.
  • Foster a collaborative, high-performing team culture.
  • Oversee the execution and optimization of paid media campaigns (Google Ads, LinkedIn Ads, Facebook Ads, etc.).
  • Integrate ABM strategies into performance marketing campaigns to target high-value accounts and drive personalized engagement.
  • Ensure campaigns are aligned with strategic goals and deliver measurable results.
  • Support the creation and optimization of landing pages in partnership with the web experience team.
  • Advance the organization’s search presence through AEO/GEO best practices, ensuring visibility in AI-driven and generative search environments.
  • Collaborate with SEO and content teams to optimize for answer engines and generative search platforms.
  • Monitor campaign performance using analytics tools (Google Analytics, etc.).
  • Report on key metrics, provide actionable insights, and recommend improvements.
  • Conduct A/B testing and conversion rate optimization initiatives.
  • Work closely with creative, content, SEO, and web teams to develop campaign assets and integrate keyword insights.
  • Partner with external agencies and vendors as needed.
  • Identify opportunities for operational efficiency and continuous improvement.
  • Stay current with digital marketing trends, technologies, and best practices.

Requirements

  • Bachelor’s degree in marketing, business administration, or related field.
  • 5+ years of experience in digital marketing, with a focus on performance marketing.
  • Hands-on experience managing paid media campaigns and optimizing for lead generation and revenue growth.
  • Demonstrated experience applying ABM strategies to digital campaigns.
  • Proven expertise in AEO/GEO and optimizing for AI-driven search platforms.
  • Experience with analytics platforms (Google Analytics, Google Ads, etc.).
  • Proven ability to lead and develop teams.
  • Experience working with external agencies and cross-functional teams.
Benefits
  • Impactful work transforming the way the world learns
  • Flexible work arrangements
  • Learning and Growth opportunities
  • Tuition reimbursement of up to $4,000 CAD for continuing education through our Catch the Wave Program
  • 2 Paid Days off for Catch the Wave related activities like exams or final assignments
  • Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
  • Retirement planning
  • 2 Paid Volunteer Days
  • Competitive Benefits Package
  • Home Internet Reimbursements
  • Employee Referral Program
  • Wellness Reimbursement
  • Employee Recognition
  • Social Events
  • Dog Friendly Offices at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
paid media campaignsA/B testingconversion rate optimizationABM strategiesAEO best practicesGEO best practiceslead generationrevenue growthdigital marketingperformance marketing
Soft skills
team managementmentoringcoachingcollaborationperformance reviewsoperational efficiencycontinuous improvementcommunicationleadershipstrategic alignment