Cyware

Performance Marketing

• Own and execute all multi-channel outbound campaigns (email, paid, content syndication, webinars, etc.) to drive qualified leads and pipeline
• Write, edit, and optimize campaign messaging aligned to Cyware’s ICPs and product value props. Leverage AI tool and automation capabilities to create reusable campaign messaging
• Use tools like HubSpot, Salesforce, 6sense, and popular AI-based platforms (examples may include Jasper, copy.ai, adcreative.ai, albert.ai, etc.) to design, execute, and automate campaigns
• Collaborate closely with Product Marketing, BDRs, Channel, and Content teams to align messaging and timing
• Must be a self starter with excellent organization skills to manage multiple priorities and keep the executive team informed and the operational teams active in achieving the campaign goals
• Track and manage leads across all inbound and outbound sources — webinars, events, paid, direct — and help unify lead journeys
• A/B test subject lines, creative, and audience segments for performance optimization
• Analyze and report on campaign performance (MQLs, SQLs, pipeline influenced/sourced), and iterate quickly
• Partner with BDRs on follow-up strategies and outbound cadences aligned to campaign content. Must be proficient to train BDRs to adapt AI solutions to generate qualitative data, and ideas for a faster BDR outcome
• Maintain and grow our marketing contact database, including enrichment, segmentation, and compliance
• Execute campaign strategies developed in collaboration with the Head of Growth / Demand Gen, ensuring flawless and timely rollout across outbound, paid, and lifecycle channels
• Translate strategic goals into actionable campaign briefs, timelines, and deliverables, working with content, design, and ops to bring programs to life
• Nurture the corporate Vision and the campaign theme until a desired outcome is achieved.

Campaign Manager