Cytek Biosciences

Marketing

• Define and execute the regional strategy for Cytek’s reagent portfolio, including understanding customer needs, competitive dynamics, and pricing practices, and reporting insights to commercial leadership and product marketing.
• Lead tactical planning and execution (monthly/quarterly) to build a strong sales funnel and address local/regional obstacles that may limit growth opportunities.
• Lead the strategy and execution for Tier 2-3 tradeshows and events, ensuring alignment with broader business priorities and consistent execution through standardized tools and processes.
• Participate in quarterly business reviews for the Americas, highlighting opportunities for revenue and share growth.
• Lead monthly/quarterly coordination calls with regional marketing counterparts in APAC/China and EMEA to ensure strategic alignment and knowledge sharing.
• Work with Global Marketing to ensure that regional business needs are incorporated into NPI planning and execution.
• Drive regional launch strategies for new products, ensuring impactful and timely market introductions.
• Partner with Global Marketing and platform leadership to ensure that global digital assets (websites, e-commerce platforms) meet the needs of the Americas market.
• Collaborate with direct and indirect sales leadership to maximize revenue opportunities.
• Analyze sales and market data to support progress toward market share goals in each country.

Regional Marketing Manager