CYPHER Learning

Marketing Operations

• Own the day-to-day administration, optimization, and governance of HubSpot as the primary marketing automation platform.
• Architect, maintain, and enhance the integration between HubSpot and Salesforce to ensure data integrity, process alignment, and operational efficiency.
• Design and manage scalable systems supporting lead capture, lifecycle management, campaign execution, attribution, reporting, and sales handoff processes.
• Build and optimize marketing automation workflows that improve lead management, campaign performance, operational efficiency, and customer engagement.
• Translate marketing and sales requirements into scalable processes, automations, dashboards, reporting, and system enhancements.
• Support campaign execution through audience segmentation, automation, tracking, reporting, and performance measurement.
• Identify operational inefficiencies and implement scalable solutions that improve workflow effectiveness, data quality, and business outcomes.
• Evaluate, implement, and manage marketing technologies that enhance automation, visibility, scalability, and revenue performance.
• Design, build, and optimize AI-enabled workflows and automations that improve marketing operations, campaign execution, lead management, reporting, data enrichment, and sales follow-up processes.
• Own marketing database governance and data quality, ensuring accurate segmentation, compliance, and trusted business data.
• Manage lead capture, lead scoring, routing, and lifecycle processes to improve lead quality, conversion rates, and sales effectiveness.
• Build and maintain dashboards, reports, and analytics that provide actionable insights into campaign performance, funnel health, attribution, and operational KPIs.
• Monitor and analyze marketing performance to identify opportunities that improve campaign effectiveness, funnel conversion, and revenue impact.
• Partner closely with Marketing, Sales, Revenue Operations, and Leadership teams to align processes, systems, reporting, and operational priorities.
• Serve as the primary owner of marketing operations execution, process improvement, and system optimization initiatives.
• Perform other related duties as assigned.

Marketing Operations Manager

Customer Success Manager

• Own and manage a portfolio of customer accounts, with accountability for retention, renewal, and growth outcomes
• Build relationships across multiple stakeholder levels, including administrators, business leaders, and executive sponsors, acting as trusted advisor
• Partner with customers to understand their business goals and align platform usage to measurable outcomes and success metrics
• Develop and execute account plans focused on retention, risk mitigation, and expansion opportunities
• Proactively identify at-risk accounts and partner with the Customer Success leadership to stabilise and improve outcomes
• Own the renewal process for assigned accounts, including customer engagement, coordination, and execution
• Identify and drive expansion opportunities, including upsell and cross-sell, within existing accounts
• Drive adoption and value realisation by ensuring customers are actively using the platform and achieving their desired outcomes
• Lead customer business reviews focused on adoption trends, business outcomes, success metrics, and future opportunities
• Monitor customer health, usage, and engagement signals to identify risks and opportunities early
• Maintain accurate forecasting for renewals and expansion within assigned accounts
• Partner with Product, Support, and other internal teams to resolve customer issues and improve overall experience
• Serve as a voice of the customer, sharing feedback and insights to inform product and process improvements
• Support change management within customer organisations to drive adoption and long-term success
• Collaborate with Sales and pre-sales teams as needed to support expansion and strategic opportunities
• Ensure all customer interactions and account updates are documented and tracked within internal systems

Solutions Engineer

• Serve as the technical lead for mid-market and enterprise evaluations, driving solution alignment and successful technical outcomes throughout the sales process.
• Lead technical discovery sessions to understand customer workflows, business requirements, integration needs, and operational constraints.
• Advise customers on LTI (1.3/Advantage), SSO (SAML/OAuth/Azure Entra ID), APIs, and third-party integrations within complex enterprise environments.
• Partner directly with IT, security, and operational stakeholders to design scalable solutions aligned to customer goals and technical requirements.
• Troubleshoot technical blockers across evaluation and implementation phases, coordinating closely with Product and Engineering to drive resolution.
• Guide customers through organizational configuration, reporting structures, and platform setup to support successful adoption and long-term scalability.
• Support technical discussions related to APIs, data flows, reporting, interoperability standards, and external system connectivity.
• Lead technical responses for RFPs, RFIs, and security reviews, ensuring clear, accurate, and strategically positioned responses.
• Clearly communicate technical risks, dependencies, tradeoffs, and recommended next steps to both technical and non-technical stakeholders.
• Articulate CYPHER’s security and compliance posture, including GDPR, SOC 2, encryption standards, and enterprise security practices.
• Develop reusable technical assets, solution documentation, and architectural diagrams to improve scalability and efficiency across the sales cycle.
• Stay current on AI, automation, and agentic learning trends, helping customers understand practical applications for workforce enablement and learning transformation.
• Perform other related duties as assigned.